madison
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
e4m Staff Jul 23, 2024 10:25 AM
The agency will be handling the entire media mandate for the beauty and personal care brand
e4m Staff Jul 15, 2024 9:16 AM
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network
e4m Staff May 23, 2024 10:59 AM
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
e4m Desk May 10, 2024 10:39 AM
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The media agency bagged 16 metals, including 4 golds, 9 silver and 3 bronze metals, across categories
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
e4m Staff Apr 30, 2024 9:31 PM
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
The revamped look includes a new colour palette, typography, brand pattern and “tone of voice”
e4m Staff Mar 22, 2024 9:46 AM
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Ritika Upmanyu Feb 16, 2024 10:35 AM
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Paawan Sunam Feb 16, 2024 9:11 AM
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Ritika Upmanyu Feb 16, 2024 9:11 AM
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
e4m Staff Feb 16, 2024 9:11 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Ritika Raj Feb 16, 2024 8:36 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
e4m Staff Feb 15, 2024 5:48 PM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
e4m Staff Feb 15, 2024 5:43 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
e4m Staff Feb 15, 2024 4:31 PM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
e4m Staff Feb 15, 2024 8:51 AM
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Kanchan Srivastava Jan 31, 2024 2:10 PM
The deal will begin in 2024 and will cover all major BCCI events until 2026
e4m Staff Jan 29, 2024 10:55 AM
Puja Rai is a seasoned media professional with over 20 years of experience
e4m Staff Jan 15, 2024 9:52 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
e4m Staff Nov 30, 2023 9:38 AM
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara honoured with Lifetime Achievement Award; Shashi Sinha, Navin Khemka, Harshil Karia and Vinita Jain among other key awardees
Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH
Neeta Nair Oct 16, 2023 9:05 AM
Norman will offer advisory services to Madison’s top clients, and introduce the agency to new tools, concepts and workflows
e4m Staff Oct 9, 2023 10:16 AM
The media agency won 5 gold, 5 silver and 4 bronze metals across categories
exchange4media Staff Aug 11, 2023 11:37 PM
