Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
The agency will be handling the entire media mandate for the beauty and personal care brand
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
The six-part ad film series has been created by Studio Eeksaurus
Nimesh Shah will co-lead the western region alongside Vineet Shah
The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The media agency bagged 16 metals, including 4 golds, 9 silver and 3 bronze metals, across categories
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
The account will be handled by the agency from Mumbai
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
The revamped look includes a new colour palette, typography, brand pattern and “tone of voice”
Prior to this role, Chinmay was the General Manager at Madison World
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Murthy was associated with Madison World from 2008 to 2017
The deal will begin in 2024 and will cover all major BCCI events until 2026
Puja Rai is a seasoned media professional with over 20 years of experience
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
Madison is the incumbent agency
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Laqshya Media Group was the runner-up in this category
Sam Balsara honoured with Lifetime Achievement Award; Shashi Sinha, Navin Khemka, Harshil Karia and Vinita Jain among other key awardees
Pillai has 26 years of industry experience
Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH