Market research and consumer insights veteran Hemant Mehta passes away
Mehta was associated with Kantar for over three decades
Market research and consumer insights veteran Hemant Mehta has passed away. Mehta was the former MD & Chief Strategy Officer of Kantar.
Mehta began his career in IMRB in 1989 under Katy Merchant and had worked with IMRB/Kantar in its various avatars ever since.
His affinity for media research and large scale continuous measurement systems led to Ramesh Thadani, the late President of IMRB, nominating him to the core team tasked with the development of an electronic PeopleMeter
Mehta was then selected to set up and lead TAM Media Research and to launch the PeopleMeter-based TV audience measurement system. On his return to IMRB in 2000, he managed the Media & Panel division and incubated specialist verticals like Retail & Shopper. His responsibility later extended to managing the businesses in Sri Lanka and Bangladesh as well as driving strategic partnerships for Kantar South Asia.
Mehta had been an integral part of IMRB, Kantar and of the industry. Over the years, he had contributed to the company’s growth, launched several innovative services, spearheaded industry initiatives, mentored many people and been a trusted advisor to many clients.
