South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
According to Kantar's Brand Inclusion Index, 75% of consumers say that their purchases are influenced by a brand's DEI reputation
In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
The brand will be unveiling a campaign with Rishabh Shetty
The report, prepared by Kantar deep dives into a critical component of ESG (environmental, social and governance) goals of corporations
Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
Associated with Kantar for over three decades, Mehta lent his leadership to many other industry bodies
Mehta was associated with Kantar for over three decades
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
As per Kantar BrandZ report, India’s top 75 brands have a combined brand value of $379 billion
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
She will report into Ranjana Gupta, Lead – Innovation, South Asia
This year’s report splits the most chosen brands across in-home and the newly launched out-of-home list
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology
The winning ads also embody the key trends which set apart the most effective ads
The report deals with the news content consumption preferences and behaviours of the online Indian language news consumer in India
According to the report, the importance of digital touch points has grown to 49%
11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
A majority of respondents are expecting an increase in basic income tax exemption limit
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night
Dentsu and Kantar release findings of a study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Haldiram’s enters the top 25; Vim achieves biggest penetration gain
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better growth in the coming months
The other concerns include cost-of-living crisis and climate changes, as per data from Kantar’s Global Issues Barometer
Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
The panel will track and report purchases made for 13 OOH categories
To be held tomorrow from 11:30 am onwards at The Leela Ambience, Gurgaon
Prasanna Kumar, Executive Vice President, Insights Division, Kantar, shares insights on the Kantar Creative Effectiveness Study
Creatives from Amazon, HUL, Marico, Mondelez and Whirlpool awarded in TV category
According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
OTT is a significant asset because of its high engagement, the Senior Director - Specialist Businesses, Insights Division, tells e4m