McCann Worldgroup wins creative mandate of Sintex

Prasoon Joshi confirmed the win with e4m

by Tanzila Shaikh
Published: Feb 19, 2024 5:15 PM | 1 min read

McCann Worldgroup has won the creative pitch called by Sintex, a homegrown producer of plastic water tanks and corduroy fabric. The agency has confirmed the win and said that they are excited about partnering with the brand for their creative requirements.

Confirming the news with e4m, Prasoon Joshi, CEO of McCann Worldgroup India and Chairman APAC said, "We at McCann Worldgroup are excited to be partnering with Sintex By Welspun. Sintex is a homegrown marquee brand of India which is entering a new era, and together we look forward to some effective and fresh creative thinking, that will help the brand further strengthen its leadership in the future."

In March 2023, Sintex, which is a household name in India, and synonymous with water tanks, was acquired by Welspun Group.

McCann Worldgroup has been winning big businesses and clients with Air India, Yes Bank, G20, Domino's, Ministry of Tourism, and Agoda, among others. The agency also won Agency of the Year at Effies in January 2024.

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Published On: Feb 19, 2024 5:15 PM

Tags Prasoon joshi Sintex McCann Worlgroup