While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
The jury meet will be held on August 29
Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
On the final day, only two silver and two bronze metals were added to the tally
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
The campaign marks the launch of the brand's 100-gram bar soap
Our pick of the most creative commercials of the February 16-29 period
Prasoon Joshi, Chairman McCann World Group Asia and CEO & CCO McCann World Group India recounts his grandmother’s unstoppable zeal
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prasoon Joshi confirmed the win with e4m
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
The stalwarts of the advertising industry recount their associations with Shashi Sinha and share how the AAAI award was a unanimous decision
The film titled ‘Talisman’ was created to launch the new brand identity of Air India
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Joshi was earlier in the month bestowed with the Uttarakhand Gaurav Samman
The CEO & CCO of McCann Worldgroup India received the state award for his contributions in art, literature and advertising
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
The film made by McCann Worldgroup applauds the Indian consumers' unbreakable spirit
#EverydayCelebrations campaign is created by McCann Worldgroup
Ahluwalia will take over from Dileep Ashoka and will be based in Bangalore
The luminaries also addressed the students
Check out some more glimpses from the festival of creativity
The CEO of McCann World Group India & APAC Chairman was addressing the winners of IMPACT Top 30 Under 30
The much-awaited 9th edition will recognise the most creative and impactful young professionals from the agency ecosystem
The prayer meeting will be held on May 4
Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, remembers India’s Nightingale
Remembering Da Cunha, Joshi, CEO of McCann World Group India and Chairman APAC, said that for his generation of professionals, Gerson represented the cerebral
Friends and colleagues remember Da Cunha for his tremendous contribution to the advertising world as well as to social causes. He breathed his last on Friday
The award was presented to Joshi by I & B Minister Anurag Thakur
Conceptualised by McCann Worldgroup, it showcases how shoppers breakout of behaviour patterns and “Flip” when they hear about Flipkart Big Billion Days
The channel has also unveiled its brand manifesto penned by Prasoon Joshi: 'Ab Badlega Bharat, Banega Navbharat’
Jain joins from Suzlon Energy Limited where he was the CFO
Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn
e4m recently unveiled the Impact Digital Power 100 List. The event was attended by top business leaders, who shared why digital will be a powerful tool to connect with consumers in the future
Malik bagged the top spot, while Joshi and Srinivas took the second and third position respectively
Led by Congress MP Shashi Tharoor, the committee had met on Wednesday to review the functioning of the CBFC
Nominations are invited for best shows, platforms and content creators of 2020 across languages
The campaign will be premiered during IPL 2020 across traditional and digital mediums
The magazine has roped in Prasoon Joshi to pen down a poem on the issue #IgnoreNoMore
The campaign has been conceptualised by McCann
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus
McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers
The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann
Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund