He has previously served the role of CMO at Micromax (Oct 2012–Jan 2015) and in Feb 2016, he joined YU Televentures as COO. Pal comes with over two decades of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector.
Commenting on Pal’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics,
said, “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights.”
With an end-to-end marketing, VAS P&L and online sales responsibility, Shubhodip is excited and ready for his new work profile.
Commenting on the new role Shubhodip Pal, CMCO, Micromax Informatics, said, “I am excited to take on the new role. I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian and global markets.”