Mindshare takes home Agency of the Year Award at ICMA 2022
The global media & marketing services agency walked away with 13 gold, 14 silver and 11 bronze metals across categories
Mindshare was named ‘Agency of the Year’ at the Indian Content Marketing Awards (ICMA) 2022. The global media and marketing services agency also walked away with 13 gold, 14 silver and 11 bronze metals across categories for its outstanding content marketing campaigns.
Mindshare won gold for its ‘Castrol Super Mechanic Contest’ for its client Castrol India Pvt Ltd in the Automobile category. It also bagged 2 gold metals for ‘Demystifying Stock Trading Through Cricket’ campaign for Upstox (RKSV Securities Pvt Ltd) under the Best Content Marketing category on Television and Best use of mobile content category.
Continuing with its winning spree, the agency won 5 gold metals for its client HUL for ‘Aanandam Aarambham - Happiness Starts With Bru’ campaign under the ‘Best Content Marketing on OOH platforms’ category and ‘Best Use of Character Led Branded Content’ category, for its ‘Idhu Namma Tea(m) - Bringing Together Tamil Nadu for their Yellove’ campaign under the ‘Best Content Marketing on Films’ category, ‘Trixy Cinegame - Bringing alive 3 layers of fun’ campaign and #GameStaminaKa - Breaking Gender Barriers in Gaming campaign under ‘Best Content Marketing Using Online Gaming’ category.
The agency took home gold for Castrol Super Mechanic Contest campaign for its client Castrol India under the ‘Best use of community building category’, for HUL’s Tantir Rong campaign under the ‘Best use of Regional Content’ category. Mindshare Fulcrum bagged gold for Castrol Super Mechanic Contest campaign for its client Castrol India. Mindshare also took home the award under the Content Marketing Agency (Large) category. The agency has also won silver and bronze for some of its other impressive campaigns.
In the Excellence Awards category, Eashani Chandekar of Mindshare was the 1st runner up under the ‘Young Professional of the Year’ category.
ICMA provides recognition to the impactful content marketing campaigns and content makers who are doing magnificent work in the content marketing domain. This was the 7th edition of the Indian Content Marketing Awards.
