MP Birla Cement & Ogilvy Kolkata curate campaign film
The film revolves around the thought of home being a place where there’s always room for everyone
On the occasion of Independence Day, MP Birla Cement and Ogilvy Kolkata have come up with a film bringing to life a film showcasing the thought of home being a place where there’s always room for everyone, even in unprecedented times.
Suvadip Ghosh Mazumdar, Vice President (Marketing), Birla Corporation Limited, said: "Construction is not only about brick and mortar. In the last few months, we have seen many occasions of relationships being built and bonds of togetherness being created. The film is our salute to this spirit of togetherness and coming together of people."
Sujoy Roy, Executive Creative Director, Ogilvy Kolkata says, "The lockdown brought to our notice several inspiring human stories. This film celebrates one such story. It is also a tribute to all those who opened their hearts and homes and gave people freedom from the loneliness that had descended into the lives of those who were all alone during the lockdown."
