Myntra gets Khushi Kapoor & Vedang Raina as faces of FWD
The duo will be seen in a campaign film for the brand
Myntra has announced the onboarding of young actors Khushi Kapoor and Vedang Raina as the new brand ambassadors for FWD. As part of this association, the actors will be seen in a campaign film, playing the role of effortless trendsetters.
Speaking of the onboarding of Khushi Kapoor and Vedang Raina as FWD's Brand Ambassadors, Vijay Sharma, Senior Director - Marketing said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. We are thrilled to have the young trendsetters - Khushi Kapoor and Vedang Raina - as the faces of FWD. Their fresh and bold fashion choices, ‘with-it’ attitude, youthful aesthetic and authentic representation of Gen-Z’s fashion expectations make Khushi and Vedang the perfect ambassadors for FWD.”
On her association with FWD, Kapoor, said, “I am super excited to be a part of Myntra FWD and it couldn’t be more fitting as my first-ever brand endorsement. FWD is built on the core principles of freshness, individuality, and trendiness, and these are the tenets that perfectly encapsulate the essence of fashion as I perceive it. Myntra is at the forefront of driving fashion-tech fusion for an immersive shopping experience, and FWD is an extension of that. I look forward to connecting deeper with my fans that share the mutual admiration for all things fashion through this association.”
Adding on, Gen-Z’s poster boy and actor Vedang Raina, said, “Fashion is a relatively simple but a strong way for people to express their true selves. A unique offering like FWD is enabling millions of Zoomers to unlock their personal sense of style, giving them more confidence to be their authentic selves. I am thrilled to join Myntra’s squad of brand ambassadors and look forward to a stellar association where individuality is celebrated.”
