myntra
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
e4m Desk Aug 22, 2024 12:47 PM
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
e4m Staff Jun 14, 2024 3:30 PM
Placed strategically in high-traffic locations across Delhi, Mumbai, and Bangalore, the OOH campaign aims to highlight sharp deals on international brands on the platform during EORS
Kiara Advani features in two films for the brand, showcasing the women’s ethnic and western wear range on the platform
As part of ‘The Bank of Small Wins’ campaign, Britannia Good Day printed its currency in denominations ranging from Rs 10 to Rs 2000, with designs inspired by the packs of Britannia Good Day
e4m Staff Mar 27, 2024 10:35 AM
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
e4m Staff Mar 22, 2024 8:43 AM
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
e4m Staff Feb 24, 2024 8:26 PM
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
e4m Staff Feb 22, 2024 8:27 AM
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
e4m Staff Jan 30, 2024 8:09 AM
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
e4m Staff Jan 29, 2024 11:55 AM
In conversation with Vijay Sharma, Senior Director - Brand Marketing, Myntra on how the brand is adopting technology to curate fashion, strategies, goals and more
Aryan Khanna Jan 24, 2024 3:10 PM
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
e4m Staff Jan 16, 2024 8:25 AM
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Shantanu David Jan 15, 2024 8:48 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
The Myntra Pongal campaign will include an ad film and social media activations including promotion by 50+ Tamil-TG-focused creators
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Simran Sabherwal Dec 11, 2023 2:25 PM
This move comes as Myntra readies itself for its next phase of growth
exchange4media Staff Jul 18, 2023 1:55 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
The agency has worked on a billboard campaign for Myntra’s End Of Reason Sale
exchange4media Staff Jun 7, 2023 1:05 PM
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Tanzila Shaikh May 30, 2023 9:12 AM
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Tanzila Shaikh May 5, 2023 8:51 AM
The ad is aimed to inspire viewers to elevate the ‘everyday look’
exchange4media Staff Apr 12, 2023 3:44 PM
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Tanzila Shaikh Mar 10, 2023 6:53 PM
Bhatia was recently announced as the face of Myntra’s latest campaign 'Be Extraordinary EveryDay
exchange4media Staff Feb 20, 2023 3:29 PM
Ranbir will be seen in Myntra’s latest brand campaign, along with Kiara Advani
exchange4media Staff Feb 6, 2023 1:26 PM
Sharma is the brand ambassador for the platform's beauty category
exchange4media Staff Jan 10, 2023 1:04 PM
He joins from Coupang where he was the Head of International Marketing
exchange4media Staff Dec 8, 2022 3:45 PM
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
Javed Farooqui Nov 7, 2022 8:33 AM
The festive campaign from Myntra will be amplified across TV, digital and social media
exchange4media Staff Sep 12, 2022 4:35 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
exchange4media Staff Jul 13, 2022 1:44 PM
The campaign for its flagship event features Hrithik Roshan, Kiara Advani & Siddhant Chaturvedi
exchange4media Staff Jun 4, 2022 8:46 AM
Setia was the e-com platform’s vice president and head of marketing
exchange4media Staff May 30, 2022 1:09 PM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
exchange4media Staff Apr 25, 2022 5:44 PM
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
exchange4media Staff Apr 25, 2022 5:42 PM
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead
Ritika Raj Mar 2, 2022 8:47 AM
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale
exchange4media Staff Feb 22, 2022 11:16 AM
