The Price of Reach
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
myntra
Bhasker Shrestha joins Myntra as Deputy Director - Brand Marketing
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
Siblings Arjun and Khushi Kapoor get 'tyohar ready' in Myntra's Raksha Bandhan ads
The campaign has been conceptualised by Toaster
Myntra CEO Nandita Sinha gets additional responsibility of Flipkart Fashion
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
Myntra appoints Shah Rukh Khan as brand ambassador
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
Karan Johar vs Myntra EORS tiff hits billboards
Placed strategically in high-traffic locations across Delhi, Mumbai, and Bangalore, the OOH campaign aims to highlight sharp deals on international brands on the platform during EORS
Why is Karan Johar stopping SRK and Kiara to not feature in Myntra's latest campaign?
The campaign promotes 20th edition of EORS
Shah Rukh Khan and Karan Johar argue about starring in Myntra’s latest ad
The digital ad is for Myntra's End of Reason Sale
Kiara Advani turns trendsetter IRL in new Myntra campaign
Kiara Advani features in two films for the brand, showcasing the women’s ethnic and western wear range on the platform
Talented gets Britannia Good Day & Myntra together for saving the ‘small wins’
As part of ‘The Bank of Small Wins’ campaign, Britannia Good Day printed its currency in denominations ranging from Rs 10 to Rs 2000, with designs inspired by the packs of Britannia Good Day
50 mn GenZ are e-comm shoppers. Crucial to recognize this cohort: Sunder Balasubramanian
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
Myntra’s new campaign spreads love for sneakers
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Myntra ropes in Venu Nair as Chief of Strategic Partnerships and Omni Channel
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
Brands on a journey to harness the power of online retail media
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
Myntra Ads Ramp-Talk: Online retail media marketing & its role in building stronger brands
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
We are using tech to transform the ATL experience: Vijay Sharma, Myntra
In conversation with Vijay Sharma, Senior Director - Brand Marketing, Myntra on how the brand is adopting technology to curate fashion, strategies, goals and more
Sidharth Malhotra turns 39: From ‘Student' to ‘Shershaah’ of brand world
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Pongal fervour at a high for TN brands despite cyclone dampener
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Myntra celebrates festivities and fashion in new Pongal campaign for Tamil Nadu
The Myntra Pongal campaign will include an ad film and social media activations including promotion by 50+ Tamil-TG-focused creators
Myntra wants to double down on the Gen-Z cohort: Sunder Balasubramanian
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Sidharth Malhotra and Kiara Advani come together for Myntra BFF
The couple will feature in a series of festive ad films
Myntra calls for ‘finding your own beauty’
The campaign uses a satirical ad film
Myntra launches outdoor campaign for FWD with tongue-in-cheek campaign
The campaign has been conceptualised by Ideas Farm
Myntra launches campaign with Khushi Kapoor and Vedang Raina
The film shows the ease of accessing viral fashion trends
Myntra gets Khushi Kapoor & Vedang Raina as faces of FWD
The duo will be seen in a campaign film for the brand
Myntra appoints Tilt Brand Solutions as AOR
This move comes as Myntra readies itself for its next phase of growth
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Disha Patani birthday: Ads and endorsements of India's 'National Crush'
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Myntra & Talented bring back Adarsh Balak
The agency has worked on a billboard campaign for Myntra’s End Of Reason Sale
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Trends are very important for the GenZ cohort: Sunder Balasubramanian, Myntra
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Myntra releases ‘Be Extraordinary’ film with Virat Kohli
The ad is aimed to inspire viewers to elevate the ‘everyday look’
Targeting as per cohort is the marketing mantra for Myntra now: Sunder Balasubramanian
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Tamannaah Bhatia is at her 'unfiltered' best in BTS footage of Myntra's campaign
Bhatia was recently announced as the face of Myntra’s latest campaign 'Be Extraordinary EveryDay
Myntra’s new films have Ranbir and Kiara promoting everyday fashion
The actors appear individually in two films each
Ranbir Kapoor becomes Myntra’s brand ambassador
Ranbir will be seen in Myntra’s latest brand campaign, along with Kiara Advani
Anushka Sharma explores Myntra's beauty options in new ad
Sharma is the brand ambassador for the platform's beauty category
Sunder Balasubramanian joins Myntra as CMO
He joins from Coupang where he was the Head of International Marketing
It's raining ad revenue! Gains of top e-comm players zoom 60% to Rs 6600 cr
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
bebe launches campaign with Sharvari, urges women to experiment with their fashion choices
The 34-second ad campaign is titled ‘Be You’
When paps ignored Virat Kohli & Anushka Sharma for Myntra BFF
The festive campaign from Myntra will be amplified across TV, digital and social media
Festive spending bounces back this Onam
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Myntra’s Achint Setia joins Zalora Group as CRMO
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
Myntra rolls out star-struck campaign
The campaign for its flagship event features Hrithik Roshan, Kiara Advani & Siddhant Chaturvedi
Achint Setia moves on from Myntra
Setia was the e-com platform’s vice president and head of marketing
Creating conversations with consumers is our key objective: Achint Setia, Myntra
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
In Myntra’s ad, Kiara and Samantha encourage shoppers to let go of fashion inhibitions
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
In Myntra’s ad, Kiara and Samantha encourage shoppers to let go of fashion inhibitions
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
Myntra’s social commerce business is one of the critical success metrics: Achint Setia
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead