Nestlé MUNCH urges teens to follow their dreams

The chocolate bar brand has launched a youth-centric campaign called #CRUNCHYOURATTITUDE

by exchange4media Staff
Published: Feb 25, 2023 6:00 PM | 1 min read

Nestlé MUNCH launches its #CRUNCHYOURATTITUDE campaign that encourages them to express themselves more confidently. Nestlé MUNCH has created quirky packs that celebrates different passion points such as sports, gaming, fashion and social media that gives teens a chance to win merchandise and become stars of their chosen passion.

Adding a little crunch to the lucky winners' life, MUNCH will give them an opportunity to further select their reward from the chosen passion point.

Commenting on the new campaign, Rupali Rattan, Head - Confectionery Business, Nestlé India said, “Today's teenagers are full of dreams and aspirations. They leave no stone unturned to achieve anything they set their minds to. Enabling the teenagers to shine and follow their ambition, Nestlé MUNCH's new campaign #CRUNCHYOURATTITUDE enables them to not only confidently express themselves but also pursue their passion.”