Parle Agro cuts ad spends by 8% in FY25
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
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Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
Parle Agro launches SMOODH Lassi with Varun Dhawan
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
Parle-G releases multi-lingual campaign for Ganesh Chaturthi 2024
The campaign has been created and executed by Thought Blurb Communications
Parle restrained from selling and marketing product under brand name ‘Top Gold Star’
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
‘Friendship’ wins over ‘Followers’ with Parle-G
The Friendship Day campaign has been created and executed by Thought Blurb Communications
Parle, Britannia, Amul among most chosen in-home brands in 2023: Kantar
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
Krishnarao Buddha completes 23 years with Parle
Buddha joined Parle in May 2001 as a Product Manager
Parle Agro launches OOH campaigns for Appy Fizz, Frooti & Smoodh
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
Parle doubles down on its 'House of Brands' tag in new campaign
Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products
Parle-G adds dash of nostalgia in Holi campaign
The campaign has been conceptualized and crafted by Thought Blurb Communications
Holi ads: How brands added a burst of colour to their campaigns
Holi campaigns that captured the many hues of the festival
BK Shivani is my inspiration & guiding light: Krishnarao Buddha
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
Dark Parle G real or AI-generated? Internet goes bonkers for the viral choco biscuit
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Ankit Kapoor named Head of Marketing & International Business at Parle Agro
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
In new campaign, Parle Fab! promises to take kids in a chocolaty world
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Best ads of the fortnight: Cadbury 5 Star does 'nothing', Oppo awakens memories of Sid
Our pick of the best ads between January 1 and 15
Parle's Hide & Seek urges consumers to seek hidden prizes for a sweet surprise
The Parle Hide & Seek campaign features three ad films
Parle G equates Genius with Goodness in new campaign
The set of five films has been created by Thought Blurb Communications
World Cup fever & festive fervour raise FMCG demand: AdEx may go up 15%
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Parle Agro launches OOH campaign for Frooti
The campaign is timed for the festive season
Media industry eyes AdEx surge as freebies in poll-bound states add to disposable income
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Parle Products releases three-film TV campaign for KrackJack
The campaign has been created by Thought Blurb Communications
Parle tops charts as ‘Most Chosen In-Home FMCG Brand’ for 11th year in a row
This year’s report splits the most chosen brands across in-home and the newly launched out-of-home list
'A kiss in every Kismi' says Parle in new ad for toffee brand
Rediffusion has conceptualised the nationwide campaign
Hide & Seek shows us to how to ‘start a story’
The TVC has been conceptualised by DDB Mudra
TV remains dominant medium of advertising for us with about 65% share: Mayank Shah, Parle
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
‘We’ve been heavily advertising on TV, since Doordarshan days’
Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more
Parle Agro gets Dulquer Salmaan grooving for ‘SMOODH’
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
Nestlé MUNCH urges teens to follow their dreams
The chocolate bar brand has launched a youth-centric campaign called #CRUNCHYOURATTITUDE
Kriti Sanon is brand ambassador of Parle Agro's Appy Fizz
Sanon will feature alongside Jr. NTR in a national television commercial planned for Appy Fizz
Parle-G's latest campaign celebrates the selflessness of little ones
The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
Parle G partners with Redwolf to launch 'Genius' merch
The products include the official Parle-G mug, Genius diary, Genius phone grip, Chai-Love coaster and tote bag
Viewership drop: No deterrent for TV advertising
TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Parle is India’s most chosen FMCG brand for 10th year in a row: Kantar report
Haldiram’s enters the top 25; Vim achieves biggest penetration gain
Parle Products launches three TVCs for Bengali market
The campaign has been conceptualised and executed by Thought Blurb Communications
Parle Agro launches TVC for its new flavoured milk variant
The TVC is part of a 360-degree campaign
From PGI's #PutLoveFirst to upGrad's 'Blockchain Kiran': Best ads of fortnight
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
Parle Magix rolls out 3 new TVCs showcasing the imaginative side of children
The TVCs under 'Magix Andar, Masti Bahar' campaign have been conceived by thought blurb Communications
Parle Agro Appy Fizz unveils summer campaign with Priyanka Chopra and Jr NTR
The multi-media campaign has been rolled out across TV, Digital and OTT channels
Liqvd Asia wins digital mandate for Parle Confectionery
The agency will create engagement opportunities and interactions with teenagers and kids
Parle Agro unveils summer campaign for B Fizz
The campaign features brand ambassador Arjun Kapoor
Parle Agro launches Frooti campaign with Alia Bhatt & Ram Charan
The TVC will be advertised during IPL on TV and Disney+Hotstar
IPL: Why are new-age brands taking center stage on the advertising pitch?
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Parle Agro ropes in Ram Charan as brand ambassador for Frooti
Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan
Parle recounts India’s historic moments in Republic Day campaign film
The film has been conceptualised by creative agency Please See in partnership with Reliance Entertainment
Varun Dhawan features in Parle Agro's Smoodh Coffee Frappé campaign
The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'
Parle's new campaign for Hide & Seek highlights teenage romance ahead of Valentine's Day
The three films, conceptualized by League Brand Partners, will focus on television advertising across genres
Snack brands on a big marketing binge this festive season
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3