parle
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
e4m Staff Sep 4, 2024 11:59 AM
The campaign has been created and executed by Thought Blurb Communications
e4m Staff Aug 29, 2024 11:54 AM
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
The Friendship Day campaign has been created and executed by Thought Blurb Communications
e4m Staff Jul 30, 2024 1:48 PM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
e4m Staff Apr 25, 2024 2:51 PM
Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products
e4m Staff Mar 28, 2024 2:25 PM
The campaign has been conceptualized and crafted by Thought Blurb Communications
e4m Staff Mar 25, 2024 2:00 PM
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
Krishnarao Buddha Mar 15, 2024 9:03 AM
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
e4m Staff Mar 4, 2024 11:00 AM
The film is conceptualized and crafted by League Brand Partner and Paperboat film
e4m Staff Feb 28, 2024 4:21 PM
The set of five films has been created by Thought Blurb Communications
e4m Staff Jan 11, 2024 3:11 PM
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Aditi Gupta Oct 9, 2023 9:06 AM
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Kanchan Srivastava Sep 25, 2023 9:03 AM
The campaign has been created by Thought Blurb Communications
exchange4media Staff Sep 12, 2023 4:41 PM
This year’s report splits the most chosen brands across in-home and the newly launched out-of-home list
exchange4media Staff Jul 28, 2023 11:28 AM
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
Kanchan Srivastava Apr 19, 2023 9:03 AM
Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more
NATIVE CONTENT Mar 29, 2023 9:17 AM
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
exchange4media Staff Feb 26, 2023 6:00 PM
The chocolate bar brand has launched a youth-centric campaign called #CRUNCHYOURATTITUDE
exchange4media Staff Feb 25, 2023 6:00 PM
Sanon will feature alongside Jr. NTR in a national television commercial planned for Appy Fizz
exchange4media Staff Feb 9, 2023 4:15 PM
The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
exchange4media Staff Dec 31, 2022 6:00 PM
The products include the official Parle-G mug, Genius diary, Genius phone grip, Chai-Love coaster and tote bag
exchange4media Staff Sep 20, 2022 1:28 PM
TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
Javed Farooqui Sep 5, 2022 8:58 AM
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
Haldiram’s enters the top 25; Vim achieves biggest penetration gain
exchange4media Staff Aug 2, 2022 4:52 PM
The campaign has been conceptualised and executed by Thought Blurb Communications
exchange4media Staff Jul 18, 2022 4:28 PM
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
exchange4media Staff May 17, 2022 8:28 AM
The TVCs under 'Magix Andar, Masti Bahar' campaign have been conceived by thought blurb Communications
exchange4media Staff May 9, 2022 2:44 PM
The multi-media campaign has been rolled out across TV, Digital and OTT channels
exchange4media Staff Apr 2, 2022 8:48 AM
The agency will create engagement opportunities and interactions with teenagers and kids
exchange4media Staff Apr 1, 2022 12:02 PM
The TVC will be advertised during IPL on TV and Disney+Hotstar
exchange4media Staff Mar 27, 2022 10:00 AM
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Sonam Saini Mar 10, 2022 8:47 AM
Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan
exchange4media Staff Mar 4, 2022 3:23 PM
The film has been conceptualised by creative agency Please See in partnership with Reliance Entertainment
exchange4media Staff Jan 26, 2022 10:00 AM
The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'
exchange4media Staff Jan 22, 2022 4:00 PM
The three films, conceptualized by League Brand Partners, will focus on television advertising across genres
exchange4media Staff Jan 22, 2022 12:15 PM
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Mansi Sharma Sep 21, 2021 8:48 AM
The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital
exchange4media Staff Aug 23, 2021 4:13 PM
We bring to you some of the exceptional spots released between July 30 and August 12, 2021
Mansi Sharma Aug 16, 2021 8:20 AM
