OLX launches Webwise, an initiative to promote online safety
Under Webwise, OLX will promote online safety through its initiatives which include product updates, user safety guidelines, awareness programs with law enforcement authorities and customer support.
Online classified platform OLX has launched a consumer safety initiative, OLX Webwise. The initiative aims to raise awareness among users about measures to keep oneself safe while transacting online.
Under Webwise, OLX will promote online safety through its initiatives which include product updates, user safety guidelines, awareness programs with law enforcement authorities and customer support.
Keeping user experience at the heart of the platform, OLX has been working towards building a safe and secure product, the company said in a statement. The current mobile app features mandatory registration login, chat first interactions and hyper-local browsing remove the inconvenience of interacting with unknown users.
OLX India works closely with law enforcement authorities and civil society organizations to conduct workshops with cyber-crime cells on emerging trends in online space and assisting them with tools for their investigation. In 2017-18, OLX facilitated workshops with police authorities in Noida, Gurugram, Bengaluru and Ahmedabad.
With its social media channels, OLX is addressing some of the prominent issues faced by users by urging them to follow simple tips such as – avoid making advance payment, meet at public places to buy/ sell, make transactions face-to-face and verify product before buying.
To take the initiative offline, OLX has launched a Trust & Safety helpcentre, which is managed by a specialized team trained to handle and address issues affecting users. The helpline will assist users seeking redressal for matters around safety such as fraudulent transactions, suspicious ads, advance payments and more. Further, the team will provide safety guidelines, which offer users a more detailed insight into staying safe on the platform.
OLX encourages users to report fraud as well as alert the team of any suspicious activity they encounter while using the platform. Users can connect with the Trust & Safety help centre on +91 9999140999 or email at safety@olx.in.
Talking about the initiative, Irwin Preet Singh Anand, COO, OLX India, said, “Online fraud, like offline, are a reflection of the ailments plaguing our society. We believe addressing this larger eco-system issue is a shared responsibility. As a consumer centric brand, we take trust & safety as a key priority across functions. With our awareness initiatives such as OLX Webwise combined with constant improvement of our product, our attempt is to educate and help create a safer online experience for our users”
As a part of the Webwise initiative, OLX has released four safety tip videos on social media. Each film shows two wise men having an intellectual conversation and giving an important safety tip, in a humorous and unpredictable setting. The series is running on all social media channels of OLX India and in the last one week, all four films have crossed over 9 million views on YouTube.
Watch the films here
Under Webwise, OLX will promote online safety through its initiatives which include product updates, user safety guidelines, awareness programs with law enforcement authorities and customer support.
Keeping user experience at the heart of the platform, OLX has been working towards building a safe and secure product, the company said in a statement. The current mobile app features mandatory registration login, chat first interactions and hyper-local browsing remove the inconvenience of interacting with unknown users.
OLX India works closely with law enforcement authorities and civil society organizations to conduct workshops with cyber-crime cells on emerging trends in online space and assisting them with tools for their investigation. In 2017-18, OLX facilitated workshops with police authorities in Noida, Gurugram, Bengaluru and Ahmedabad.
With its social media channels, OLX is addressing some of the prominent issues faced by users by urging them to follow simple tips such as – avoid making advance payment, meet at public places to buy/ sell, make transactions face-to-face and verify product before buying.
To take the initiative offline, OLX has launched a Trust & Safety helpcentre, which is managed by a specialized team trained to handle and address issues affecting users. The helpline will assist users seeking redressal for matters around safety such as fraudulent transactions, suspicious ads, advance payments and more. Further, the team will provide safety guidelines, which offer users a more detailed insight into staying safe on the platform.
OLX encourages users to report fraud as well as alert the team of any suspicious activity they encounter while using the platform. Users can connect with the Trust & Safety help centre on +91 9999140999 or email at safety@olx.in.
Talking about the initiative, Irwin Preet Singh Anand, COO, OLX India, said, “Online fraud, like offline, are a reflection of the ailments plaguing our society. We believe addressing this larger eco-system issue is a shared responsibility. As a consumer centric brand, we take trust & safety as a key priority across functions. With our awareness initiatives such as OLX Webwise combined with constant improvement of our product, our attempt is to educate and help create a safer online experience for our users”
As a part of the Webwise initiative, OLX has released four safety tip videos on social media. Each film shows two wise men having an intellectual conversation and giving an important safety tip, in a humorous and unpredictable setting. The series is running on all social media channels of OLX India and in the last one week, all four films have crossed over 9 million views on YouTube.
Watch the films here
