Sapna Arora, CMO, PRO and Regional Brand Head, OLX India, spoke about OLX’s recent TVC campaign ‘Price nahin, surprise milega’ that focuses on the proposition of ‘best price’
With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising
Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis