OMD India bags media mandate for Wipro Consumer Care
The mandate covers the planning and buying duties for both offline and digital channels for all of Wipro’s brands – Yardley, Glucovita and Safewash
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OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced out of the network’s Bengaluru office. The mandate covers the planning and buying duties for both offline and digital channels for all of Wipro’s brands – Yardley, Glucovita and Safewash – as well as any future product launches targeting urban consumers.
Wipro Consumer Care products are sold in over 40 countries worldwide. Wipro also acquired Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe. The accounts were previously managed by Wavemaker, who handled the business for the past five years.
“We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,” said Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro,” she added.
Wipro Consumer Care products are sold in over 40 countries worldwide. Wipro also acquired Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe. The accounts were previously managed by Wavemaker, who handled the business for the past five years.
“We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,” said Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro,” she added.
