Paytm appoints Jaskaran Kapany as Vice President, Marketing

Prior to joining Paytm, Kapany was VP, Marketing & E-commerce, at ICICI Prudential Life

by exchange4media Staff
Published: May 4, 2015 9:05 AM | 1 min read

Paytm appoints Jaskaran Kapany as Vice President, Marketing

Paytm has appointed Jaskaran Kapany as Vice President, Marketing. Kapany has over 12 years of experience in the field of Advertising & Marketing. Prior to Paytm, he was VP, Marketing & E-commerce, at ICICI Prudential Life. As Vice President - Marketing at ICICI Prudential, he spearheaded all national brand-building, consumer initiatives & was responsible for making ICICI Prudential an iconic & most trusted branded over the years. He was responsible for the ICICI’s ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

His functional expertise includes large scale brand building, strategy, consumer insights, media strategy, buying & research.

Prior to ICICI Prudential, he worked at Lowe Lintas & JWT on brands like Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC), etc.