Pepsi unveils new logo after 15 years

The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024

by exchange4media Staff
Published: Mar 29, 2023 8:58 AM | 1 min read

Beverage brand Pepsi has unveiled a new logo. This is the company’s first rebranding exercise since 2008. The new logo will be rolled out in the North American markets this year and the rest of the world in 2024.

The new design reflects the company’s evolving identity and will be featured across digital and physical properties of the brand, including packaging, fountain and cooling equipment, fleet, fashion and dining. The revamped design bears a striking resemblance to the brand’s 1987-1997 logo.

However, the recent iteration has a different font, colour and a new border to mark it differently from its 90s logo. The new emblem departs from its 2008 version with the usage of upper case fonts, and bolder and brighter colours. The brand’s use of black font and black border is a reference to Pepsi Zero’s black can. The can also sports a distinct silhouette.

The revamped design also aligns with the beverage brand’s aim to embrace its zero sugar proposition. “Zero is going to be the centre of the strategy for the Pepsi brand,” said CEO Ramon Laguarta during an analyst call.

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Published On: Mar 29, 2023 8:58 AM

Tags Logo Pepsi Revamp