PepsiCo India wins 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
The exchange4media Group hosted the 10th edition of the Indian Marketing Awards (IMA) on February 2 at Taj Santacruz, Mumbai. The awards night was a celebration of creativity and innovation, honouring the exceptional achievements of brands and agencies that have significantly influenced the advertising and marketing ecosystem.
From curating groundbreaking marketing campaigns to leveraging technology effectively, the brands and agencies showcased a remarkable dedication towards excellence. The awards serve as a platform to recognize and applaud individuals and organisations for inspiring future generations to strive for creativity and innovation.
At the IMA 2023, PepsiCo India took home two metals including 1 gold and 1 silver. The brand won gold for its campaign ‘Democratising Courage in the world's largest democracy - A Mountain Dew Story’ under the ‘Best Use of Influencers’ category. The brand launched an integrated campaign showcasing real people overcoming everyday fears. For the campaign, over 900 micro and macro influencers were roped in to speak about conquering their deepest fears. The campaign's success marked a shift from traditional heroism to embracing vulnerability, underscoring the idea that true strength emerges from authenticity.
This year, the IMA 2023 jury was chaired by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
