PepsiCo India CMO Tarun Bhagat gets additional role
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
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PepsiCo India wins 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
PepsiCo India expands Sizzlin' Hot platform with new TVC
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
Leo Burnett is creative partner for PepsiCo India
The agency will be responsible for PepsiCo’s creative and digital mandate across all brands in the country
Avian WE Group wins corp comm mandate of Pepsico India
The account will be led from the office in Delhi
David Pross joins Elite Pro Basketball League as Chief Advisor
He has led the financial development of PepsiCo's investment in India, in the past
PepsiCo India appoints Garima Singh as Head of Government Affairs & Communications
Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications
PepsiCo India names George Kovoor as Senior Vice President-Beverages
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
Cola majors spent over Rs 900 crore on advertising in FY21
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
Sandipan Ghatak joins Johnson & Johnson’s communications team
The former PepsiCo India executive has joined Johnson & Johnson as Head of Communications & Public Affairs- Consumer Health India
Kartik Aaryan named Doritos’ first brand ambassador in India
Recently, Aaryan posted a picture of himself on social media holding a placard with jumbled letters ‘T O R O I D S’, which attracted many comments
'Personalization coupled with good research will reshape the communications industry'
Shivalika Malik, Senior Manager- Communications, PepsiCo India, on featuring in 'e4m PR and Corporate Communications 40 under 40' list, speaks to us about new trends in the communications industry
PepsiCo India: Increasing reach and driving awareness via Paytm audience network
How PepsiCo India leveraged Paytm Ads’ ability to identify and target relevant Airtel Prepaid users to drive brand awareness with maximum impact for its tortilla chips brand Doritos
'We should imbibe changes, pivot fast & engage proactively by listening to consumers'
Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020
The Maddies 2020: Pepsico India and Mindshare take home big honours
Other prominent winners were Flipkart Ads, InMobi, and Aditya Birla Capital
PepsiCo India Partners with United Way Delhi to Launch #Why Waste
#Why Waste is a special Initiative to create awareness on upcycling of plastic
PepsiCo India & Airtel partner for festive season offer
Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs
PepsiCo India partners with Dunzo to launch LAY’S and Kurkure e-stores
The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur
Pepsi unveils new TVC featuring brand ambassador Salman Khan
The TVC is an extension of the 'Har Ghoont Mein Swag' campaign and urges people to respect the choices of the younger generation