Policybazaar named ‘Advertiser of the Year’ at e4m Prime Time Awards
The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories
Policybazaar Insurance Brokers Pvt Ltd took home the ‘Advertiser of the Year’ award at the ninth edition of the e4m Prime Time Awards (PTA) on Tuesday, January 24. The company also won 3 gold, 1 silver and 1 bronze metal for its impactful and powerful marketing campaigns.
Policybazaar Insurance Brokers Pvt Ltd. won the Best Television Advertisement award for ‘Paap’ campaign. Coming to the medal tally, the insurance company won golds for its ‘Paap’ campaign under the ‘Banking, Financial Services and Insurance’ category and also in the ‘Best Integrated TV Campaign’ (Use of two or more mediums along with TV category. Policybazaar was also awarded gold for its Mr. Policybazaar campaign under ‘Best Use of TV to Launch/Re-Launch Product/Service’ category.
The company took home silver metals for its ‘Paap’ campaign under the ‘Best Use of Influencers/ Celebrities on TV’ category. Coming to the bronze tally, Policybazaar won one metal for its Mr. Policybazaar campaign under ‘Best Use of TV to Create Brand Awareness’ category.
The Prime Time Awards, founded in 2014, is one of the leading platforms to acknowledge creative excellence for television commercials. The awards celebrate the power of an advertising or marketing campaign and recognise the expertise that goes behind curating them.
