'Max Protein ropes in Mandira Bedi to announce launch of plant protein powder
The campaign 'Max your effort, naturally' is conceptualised by Schbang
Max Protein, a brand of protein snacking, has launched a plant protein powder. The launch is announced through the campaign 'Max your effort, naturally' featuring Mandira Bedi
“To create awareness about its plant protein, the brand has launched a film featuring the actress. Conceptualised by Schbang, the film highlights how the plant-based protein powder delivers max performance without compromising on the taste,” the company said.
Narrated through a ‘behind-the-scenes’ lens, the film starts with Bedi on a shoot, working out for a scene. Known as an advocate for a healthy lifestyle, Bedi always gives her ‘Max’ while working out. Even after the director says “cut,” Bedi continues to work out, out of habit. The director notices that she is drinking protein and asks her about it. Bedi says that plant protein is just like her, naturally giving max, whether in taste or performance.
Commenting on the product, Mandira Bedi said, “Max Protein plant protein is a game changer for me. I love that it's plant-based and free from dairy, gluten, and making it easy for me to incorporate into my diet. And with its delicious flavours, it's the perfect way to treat me while supporting my health.”
"Mandira Bedi just keeps up and suggests to max your efforts naturally with Max protein plant Protein," said Vijay Uttarwar, CEO of Max Protein. "Our plant protein is the perfect way to get the nutrients you need to stay healthy, energetic, and focused, no matter what your fitness goals may be." he added.
On the conceptualisation, Manish Kinger, Executive Creative Director, Schbang Delhi, said, “A plant protein brand that has ‘max’ in its name, is job more-than-half done. We put all our engines in the direction of extending this unique advantage to a clearly sharp positioning. And in that intent, #MaxYourEffortNaturally was our firstborn. A straight-and-simple everyday reminder for the natural fitness enthusiast. And getting Mandira Bedi to deliver this max call-to-action was a no-brainer considering her enormous equity in the fitness domain.”
