Ranbir and Alia's 'ekdum solid' relationship is at the heart of new Rungta Steel ad
This is the third TVC for the brand with the star couple
Rungta Steel of Rungta Mines Limited (RML) has unveiled its third television commercial focusing on one of the core facets of their brand and company- lasting relationships.
Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long-lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.
Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT), said, “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do”.
Rungta Steel TMT Bars are meticulously designed using the latest cutting-edge technology in state-of-the-art manufacturing facilities. The product undergoes stringent quality control systems ensuring unparalleled consistency, strength, durability and seamless workability.
