Rashmika Mandanna turns 28: Ads and endorsements of India's national crush

Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday

by e4m Desk
Published: Apr 5, 2024 2:50 PM | 2 min read

To be India's National Crush is no easy feat. For that, one has to set a billion Indian hearts aflutter across the length and breadth of the country. Perhaps, no one knows this better than actor Rashmika Mandanna. Despite representing only the Southern film fraternity for the longest time, the actor bagged the unique sobriquet thanks to her stunning screen presence and acting chops that cut across linguistic boundaries.

After her debut in the Sandalwood film industry in 2016, Rashmika Mandanna went on the carve a niche for herself in the Telugu industry and eventually in Bollywood. Today, she is one of the few actors with a Pan-Indian appeal thanks to her acclaimed performance in Sandeep Vanga Reddy's Animal, where she starred alongside Ranbir Kapoor and Tripti Dimri.

However, it has been an uphill journey to fame for the actor who has faced intense trolling on social media over regionalistic issues.

That being said, her tumultuous journey in the film industry has not dimmed the sheen of her brand image. Rashmika is one of the most sought-after celebrities in India for endorsements thanks to her pan-Indian popularity. She has over 45 million followers on Instagram, where she promotes a slew of brands.

Rashmika promotes a bunch of brands mostly in the lifestyle space as their brand ambassador. These include Bisk Farm, Bewakoof, ITC Fiama, Janasya, Epson, Playerzpot, Kalyan Jewellers, 7Up, Agoda, Healthians and Meesho.

In 2023, she made it to the list of India’s top 25 celebrities for endorsements in the ‘Celebrity Brand Valuation’ report by Kroll.

Rashmika Mandanna turns 28 on April 5, 2024. On her birthday, we look back at some of her recent ads and brand associations.

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