mcdonalds

Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts

Sandhya Raghavan Apr 24, 2024 8:37 AM

McDonald’s has also tipped its hat to its WcDonald's identity by transforming Mumbai's Linking Road restaurant in anime style

e4m Staff Apr 5, 2024 1:41 PM

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

e4m Staff Mar 6, 2024 2:25 PM

The film has been conceptualized and developed by the internal creative and content team at Licious

e4m Desk Aug 5, 2023 6:00 PM

The TVC has been conceptualized by DDB Mudra

e4m Desk Jun 5, 2023 3:11 PM

Brands tugged at heartstrings this year with TV spots that focused on human connections

e4m Desk Dec 24, 2022 7:56 AM

The collab will comprise desserts featuring KitKat as the central ingredient

e4m Desk Nov 1, 2022 1:07 PM

For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI

Kanchan Srivastava Jun 3, 2022 8:22 AM

Mukherjee’s previous stint was with Aditya Birla Capital Ltd. as AVP & Head – Corporate Communications

e4m Desk May 17, 2022 10:18 AM

Featuring real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a continuation story of the brand's memorable ‘Hum dono boyfriend-girlfriend hai kya’ campaign

e4m Desk Nov 29, 2021 1:24 PM

The brand is also revamping its Happy Meal across the West and South sections in India as part of this campaign

e4m Desk Nov 23, 2021 9:04 AM

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

e4m Desk Aug 23, 2021 8:05 AM

The new campaign of McDonald's India (North and East) is centred on the brand's mobile app and the special deals and offers

e4m Desk Aug 14, 2021 8:26 AM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

e4m Desk Jun 16, 2021 8:42 AM

The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery

e4m Desk Jun 1, 2021 2:00 PM

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

e4m Desk Apr 16, 2021 12:38 PM

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

e4m Desk Mar 5, 2021 8:43 AM

This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story

e4m Desk Feb 23, 2021 5:44 PM

The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic

e4m Desk Dec 16, 2020 12:56 PM

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

e4m Desk Dec 12, 2020 8:07 AM

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

e4m Desk Sep 22, 2020 12:04 PM

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

e4m Desk Sep 19, 2020 9:09 AM

The Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media

e4m Desk Sep 11, 2020 1:41 PM

In a delightful use of moment marketing, McDonald’s India with 22feet Tribal Worldwide told Twitterati about everything that's made in their kitchen

e4m Desk Aug 27, 2020 4:58 PM

Conceptualised by DDB Mudra, the digital films highlights people’s emotional desire to hugging their loved ones in the current times of social distancing

e4m Desk Aug 25, 2020 2:43 PM

Steve Easterbrook was dismissed from service in November 2019

e4m Desk Aug 11, 2020 4:14 PM

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

e4m Desk Jun 22, 2020 4:01 PM

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM

McDonald’s has already distributed over 1700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai

e4m Desk Jun 18, 2020 12:00 AM

The account was won following a multi-agency pitch from New Delhi

e4m Desk Jun 16, 2020 12:34 PM

The agency will be responsible for covering consumer and corporate PR along with influencer engagement.

e4m Desk Jun 10, 2020 3:56 PM

Macrow, who has been with McDonald’s since 2007, will be responsible for developing the global menu strategy, marketing functions & training programmes

e4m Desk Jun 10, 2020 8:24 AM

On the panel were Arvind RP, McDonald's; Atit Mehta, BYJU’S; Avi Kumar, ZEE5; Gaurav Jeet Singh, HUL; Nipun Marya, Vivo India; Jayam Vora, Fitternity; and Sandeep Juneja, DHL Express

e4m Desk Jun 1, 2020 8:00 AM

As Star World brings classic TV show 'The Wonder Years' to India, several brands joined a fun Twitter conversation and reminisced about nostalgic moments from their history

e4m Desk Apr 30, 2020 5:58 PM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

The game is an initiative by McDonald's to engage and entertain people during the lockdown

e4m Desk Mar 27, 2020 4:27 PM

The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users

e4m Desk Mar 27, 2020 3:42 PM

At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards

Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM

The service will be available through more than 125 McDonald’s restaurants in North and East India

e4m Desk Jan 15, 2020 4:11 PM

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM