D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
At e4m India Brand Conclave 2024, Shankar Prasad, Founder, Plum Goodness, explains in detail the six rules his brand lives by
Prior to this, Behl was the CMO at Pureplay Skin Sciences
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
The new mandate will be serviced by ROIsted
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
Plum's Founder and CEO Shankar Prasad stars in the digital film, urging the audience to make their contributions
At the IMPACT Digital Influencer Conference, Behl, CMO, Pureplay Skin Sciences (Plum) divulges the secrets of the beauty brand's success and the challenges that came along
The brand refresh includes a new visual identity including logos and colours
The ad is targeted at Gen Z and Millennials
Abraham was eralier the Marketing lead for Women’s Cricket and International Sports at Star Sports
Abraham was recently Marketing Lead for Women’s Cricket and International Sports at Star Sports
Ananya will be seen promoting its fragrance category across media platforms
In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses
The campaign is conceptualized by Famous Innovations
The account will be led out of the agency’s Mumbai office
Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
The #PlumGoodnessStories campaign features four women who strive to make a difference in their unique way
The actress will appear in the brand's key campaigns across digital media
Prior to this, he was leading the fledgling e-commerce vertical for ITC across foods, personal care and FMCG, covering 30 brands with over 1,000 SKUs
Shivani Behl has been appointed as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer of the company. Both will work closely with Founder & CEO Shankar Prasad