Ronit Roy and Shweta Tiwary set the dance floor on fire in ad for Engage Moments

Gifting is a culture across traditions and seasons in India. A gift truly celebrates meaningful moments when it is thoughtful and evokes a personal emotion and bond. ITC Engage, this festive season, has introduced the Engage Moments gift set through a unique campaign to inspire the trend of more thoughtful gifting in India. Fragrance is deeply personal and with Engage Moments premium fragrance gift sets, the brand encourages everybody to explore and discover the art of giving a thoughtful gift that resonates with the recipient. Scents are linked to memories and selecting a fragrance as a gift makes it more meaningful and a thoughtful personal gesture.  

Conceptualized by Ogilvy India, ITC Engage presents Engage Moments through a heartwarming film where the art of thoughtful gifting takes centerstage and evokes warmth and genuine connections. With moments of playful romance as the backdrop and the cultural nuance of gifting in the festive season, the film brings to light the essence of Diwali and the charismatic chemistry between the reel romantic duo Ronit Roy and Shweta Tiwary.  Through heartfelt exchanges and radiant smiles, the film beautifully portrays how an Engage Moments gift set is not just a present, but a memory in the making, a reminder of the thoughtfulness that binds hearts during this season of light and love. 

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, adds, “Fragrance is a timeless expression of affection which evokes memories of cherished moments. Engage perfumes offer a spectrum of scents, each being a unique experience, designed to suit a diverse palette of style and preference. With the onset of the festive season, Engage Moments is set to redefine gifting, encouraging individuals to explore beyond greetings and conventional gifting choices!”

Selecting an Engage Moments gift set for this festive season embodies a gesture of refined thoughtfulness. Available in fragrance sets for couples and individuals, Engage Moments, features a range of scents from fresh feminine as well as masculine fragrances with Bergamot, Patchouli, and Sandalwood for men and oriental with notes of green apple, elemi, white floral, and patchouli for women. While sweets and dry fruits are delightful, this gives consumers the unique option of gifting an emotion with Engage Moments!