engage
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
e4m Staff Jul 17, 2026 11:43 AM
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
e4m Staff Jul 15, 2026 4:39 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement
e4m Staff Jul 1, 2026 10:53 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 30, 2026 6:09 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
e4m Staff Jun 17, 2026 12:44 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
e4m Staff Jul 29, 2024 7:14 PM
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
e4m Staff Jun 28, 2024 1:19 PM
The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
e4m Staff May 28, 2024 11:43 AM
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
e4m Staff Nov 28, 2023 1:45 PM
Ankur Gattani joined WebEngage in 2021 to head the marketing function
e4m Staff Nov 22, 2023 3:23 PM
The theme of the second edition is ‘Media Services: Unlocking Returns, Recall, and Tech Revolution’
The festive ad starring Ronit Roy and Shweta Tiwary has been conceptualised by Ogilvy India
e4m Staff Oct 9, 2023 11:51 AM
TBO.COM’s B2A (Business to Agents) global travel distribution platform will harness MarTech leader WebEngage’s marketing automation stack
exchange4media Staff Sep 1, 2023 11:30 AM
WebEngage's new report shows global trends & benchmarks in Customer Engagement in the Spring 2023 Edition of its State of Retention Marketing Report
exchange4media Staff May 31, 2023 12:35 PM
Experts from retail, travel and electronics fields discuss the importance of data collection, its analyzation and knowing your customer better
exchange4media Staff May 8, 2023 1:03 PM
The seventh edition of EngageMint, Webengage’s marathon conference saw industry thought leaders deliberate on retention and customer engagement
exchange4media Staff May 8, 2023 10:54 AM
At the EngageMint Conference, Singh, the CEO of WebEngage explained the company's purpose behind WebEngage Academy, a free online course curated for marketers
exchange4media Staff May 8, 2023 10:21 AM
Ronnie Screwvala, Co-Founder & Chairperson - upGrad; Nitin Sethi, SVP, Chief Digital Officer – Consumer Businesses, Adani Group; and Manik Nangia, CDO, Bajaj Auto, spoke at the event
exchange4media Staff May 6, 2023 10:17 AM
Juhi Singh, Head of E-commerce - International at Marico was speaking on ‘Superpower of Stitching Data in An Omnichannel World’ at Webengage’s EngageMint 2023 Mumbai Conference
exchange4media Staff May 5, 2023 6:59 PM
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
exchange4media Staff Apr 13, 2023 10:45 AM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
exchange4media Staff Mar 29, 2023 2:20 PM
The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks
exchange4media Staff Mar 27, 2023 3:30 PM
Marketing initiative by WebEngage: To develop a relationship with customers beyond mere transactions, companies should adopt a customer-centric approach, says Prateek Singhal, Co-founder, Yoho
NATIVE CONTENT Feb 13, 2023 11:09 AM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 10, 2023 3:51 PM
The film has been conceptualised and directed by Denzil Machado
exchange4media Staff Feb 10, 2023 1:50 PM
WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels
exchange4media Staff Jan 30, 2023 5:01 PM
Shreya Trivedi joins as WebEngage’s first Chief of Staff, and Apurva Chawla as Director - Product Led Growth in India
exchange4media Staff Nov 25, 2022 1:48 PM