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Aashirvaad has launched a new TV campaign starring actress Rupali Ganguly. Set against the nostalgic backdrop of monsoon, the film brings to life simple yet profound joy of family bonding over a plate of crispy, golden pakoras made with Aashirvaad Bikaneri Besan.
The TVC topped is off with a tagline, "Aashirvaad Bikaneri Besan – Swaad Khub Bhaaye, Ghaanth Nahi Bas Ghulta Jaaye,", emphasising the product’s promise of a lump-free, batter that enhances the flavour and texture of your dish.
Speaking about the new campaign, Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., said, "Through our new TVC, we are not just showcasing the product Aashirvaad Bikaneri Besan, but also celebrating the moments that make family bonding special. Our commitment continues to be in providing great quality offerings that helps cherish such memorable family moments, and we believe this campaign will be well-received by our consumers."
With over 20 years of experience and expertise in wheat and other staples, Aashirvaad is a trusted household name. Aashirvaad forayed into the Besan segment in March 2023, and since then has expanded its presence from Delhi to all major markets across India in 2024.