Sachin Tendulkar addresses the elephant in the kitchen in new Livpure ad

Livpure has launched a television commercial (TVC) to introduce its new Livpure Allura Premia water purifier. The ad campaign, which will air on Star Sports during the T20 World Cup and other news channels (Hindi & Regional), makes use of a light-hearted approach to highlight the complexities of maintaining a regular water purifier, by using Elephant as a metaphor! 

The TVC opens with a man in different parts of the city proudly strolling with an elephant. Onlookers are making fun of him with reactions that perfectly capture the absurdity of the situation. He enters the home and his wife expresses her disappointment. The major reveal happens when we see he was all along carrying a normal water purifier. 

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Just like the unexpected challenges of caring for an elephant, maintaining a normal water purifier can be a real burden. That's where the Livpure Allura Premia steps in, offering a solution which is first time in the water industry. 

Livpure’s brand ambassador Sachin Tendulkar arrives on the scene with a solution: the Livpure Allura Premia.  Sachin emphasizes the product's key proposition – 30-months of free maintenance warranty. The commercial concludes with the couple happily embracing their new Livpure Allura Premia, leaving the elephantine burden behind.

Commenting on the launch, Mr Rakesh Kaul, Managing Director at Livpure, said, “At Livpure, we firmly believe that one’s access to clean water is everyone’s right. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household,”