Saujanya Shrivastava takes charge as MakeMyTrip.com CMO

Shrivastava will be responsible for strengthening brand association with leisure travel, establishing leadership on the mobile platform and driving customer loyalty

by exchange4media Staff
Published: Jan 22, 2015 4:38 PM | 1 min read

Saujanya Shrivastava takes charge as MakeMyTrip.com CMO

MakeMyTrip Limited, India's leading online travel company, has appointed Saujanya Shrivastava as its Chief Marketing Officer.

Shrivastava will be responsible for leading marketing initiatives across MakeMyTrip business lines and group entities. His key focus areas will include strengthening brand association with leisure travel, establishing leadership on the mobile platform and driving customer engagement and loyalty.

“I am delighted to welcome Saujanya to MakeMyTrip. He is a consummate marketing professional with proven domain expertise. We are looking forward to his vision and leadership in defining the next phase of our marketing efforts and delivering growth for the company,” said Rajesh Magow, Co-founder and CEO-India, MakeMyTrip Limited.

Shrivastava said, “MakeMyTrip is a category leader in online travel and has been instrumental in growing the category in India. It is at the forefront of digital innovation and has ambitious plans lined up for the next phase of growth. It is a great opportunity for me to be a part of this journey.”

Shrivastava has nearly two decades of marketing experience in FMCG, E-commerce and financial services. He joins MakeMyTrip from Bharti AXA Life Insurance, where he was the CMO. He other stints include FutureBazaar.com, PepsiCo, Citibank and Cadbury’s India.