Sourav Ganguly named brand ambassador of Rana Group
The company has partnered with the cricketer to help promote its brand values, increase brand awareness, and drive growth
Rana Group, a conglomerate of different companies, has announced the appointment of Sourav Ganguly as its new Brand Ambassador. The company has partnered with Cricketer Sourav Ganguly to help promote its brand values, increase brand awareness, and drive growth.
Sourav Ganguly is a perfect fit for the brand, with his passion, energy, and influence making him the ideal ambassador for the company. With his help, the company aims to reach new heights in terms of brand recognition and customer engagement.
“Our team is thrilled to work with Sourav Ganguly and is excited to announce this partnership,” said Darshan Singh Rana, CMD, and Chairman of Rana Group. “We believe that Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company.
To go along with the announcement of this partnership, Rana Group will primarily focus on promoting Agricultural technologies with IOT-based smart farming on the top agenda, Electric Vehicles covering the full ecosystem related to this technology, and Education business under 3 major verticals viz. Erisha Agritech Private Limited, Erisha E Mobility Private Limited, and Erisha Edu Support LLP respectively. This is in line with the understanding of the need of the common man, child quality education and ultimately shifting major focus in the Priority sectors especially going along with the “GO Green” objective of keeping the environment vehicle friendly.
Speaking about the collaboration Ganguly said “I am extremely happy to be part of Rana Group. For me, every partnership means a way forward and I hope my association will take the brand a long way ahead and for years to come. I am committed to using my skills and experience to contribute to the success of Rana Group”.
Other than launching Sourav Ganguly as a new Brand Ambassador, Rana Group has also soft-launched Electric 2 Wheelers and four (4) different apps for Smart farming, Education, Smart charging – for Charging stations and OHEO – a complete solution for Electric Vehicles starting from assisting sales, after-sales, financing, insurance, vehicle engagement, passenger service aggregator, organizing the labor for porter service and other related services.
It is a great moment for Erisha E Mobility Private Limited to officially announce the opening of 101 showrooms pan India and started billing of Electric 3 Wheelers to end customers.
“Our vision speaks to our commitment to excellence, innovation, and customer satisfaction. This is a key step to our journey towards growth and ensuring that our brand is synonymous with quality and trustworthiness”, said Darshan Singh Rana, CMD and Chairman of Rana Group.
