Titled 'Transforming Lives', the campaign draws a parallel with Sourav Ganguly’s journey in the world of cricket

e4m Staff Sep 4, 2024 12:29 PM

This partnership marks a major boost for Indian Racing as it aims to expand the motorsport ecosystem across India

e4m Staff Jul 11, 2024 4:14 PM

The partnership will enhance its brand presence and solidify its market position across India, the company said

e4m Staff Jun 28, 2024 6:57 PM

Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra

e4m Staff Jun 6, 2024 12:25 PM

A list of some of the best ones we found in the fortnight between October 16 and 31

e4m Staff Nov 11, 2023 8:40 AM

The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans

e4m Staff Oct 17, 2023 1:55 PM

The ‘Experience The Exclusive’ film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X

exchange4media Staff Aug 23, 2023 3:19 PM

The cricket legend will endorse the brand as it forays into newer markets

exchange4media Staff Aug 21, 2023 4:05 PM

The company has partnered with the cricketer to help promote its brand values, increase brand awareness, and drive growth

exchange4media Staff May 10, 2023 2:21 PM

The TVC is being released in Bengali, Hindi, Odia and Assamese

exchange4media Staff Mar 11, 2023 9:18 AM

Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly

Shantanu David Feb 9, 2023 8:41 AM

E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale

exchange4media Staff Dec 11, 2022 10:00 AM

Sunil Gavaskar is already an ambassador for the tech platform

exchange4media Staff Nov 3, 2022 4:17 PM

Ganguly will help amplify the brand message of the bank and endorse its products and services, said the company

exchange4media Staff Oct 13, 2022 3:45 PM

Binny will be taking over from Sourav Ganguly; Rajiv Shukla to continue as Vice-President

exchange4media Staff Oct 11, 2022 2:15 PM

Lloyd's campaign for Bengal is being extensively covered in print, digital and BTL

exchange4media Staff Oct 8, 2022 7:58 AM

The deal, which is for the 2022-23 season, will cover all international & domestic matches

exchange4media Staff Sep 5, 2022 5:42 PM

The campaign promotes DG Gold, the digital gold business of Senco Gold & Diamonds

exchange4media Staff Aug 27, 2022 8:29 AM

Ganguly will promote the sports experiences and travel platform’s curated experiences

exchange4media Staff Aug 25, 2022 1:46 PM

Parikshit Pawar, Chief Marketing Officer, Shapoorji Pallonji Real Estate, talks about getting former Indian skipper Sourav Ganguly on board & more

exchange4media Staff Aug 5, 2022 11:28 AM

The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs

exchange4media Staff Jun 2, 2022 3:51 PM

The 14-film ad campaign is designed and created by The Script Room

exchange4media Staff Mar 22, 2022 11:56 AM

The real estate company will soon launch a brand campaign with ‘Dada’

exchange4media Staff Feb 8, 2022 3:36 PM

The BCCI President had earlier come onboard with the beverage giant in a similar capacity in 2017

exchange4media Staff Oct 13, 2021 1:25 PM

Interim CEO Hemang Amin can also apply if he wishes too, say reports

exchange4media Staff Aug 2, 2021 10:13 AM

Schedule yet to be finalised, says BCCI president Sourav Ganguly

exchange4media Staff Jun 29, 2021 8:52 AM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

exchange4media Staff Jan 4, 2021 2:07 PM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022

Ruhail Amin Dec 23, 2020 8:08 AM

The cricketer has been roped in as brand ambassador to represent Livinguard's range of masks and gloves

exchange4media Staff Nov 25, 2020 5:41 PM

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

Harbhajan Singh joins list of Captain’s brand ambassadors which includes Sourav Ganguly, Subahshree Ganguly, Mimi Chakraborty and Nusrat Jahan

exchange4media Staff Oct 16, 2020 5:05 PM

Ganguly will be part of Dr Rhazes’ new campaign to highlight the importance of proactive and continuous protection in our daily lives

exchange4media Staff Sep 21, 2020 5:27 PM

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM

BCCI is all set to announce the new title sponsor for IPL on 18th August 2020.

Ruhail Amin Aug 15, 2020 3:41 PM

The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest

exchange4media Staff Jul 24, 2020 3:02 PM

According to news reports, BCCI is also considering to organise a national camp in UAE

exchange4media Staff Jul 15, 2020 1:47 PM

Before joining BCCI, Johri was Executive Vice President and GM South Asia at Discovery Networks Asia Pacific

Ruhail Amin Jul 9, 2020 11:52 PM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 9:46 AM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 8:17 AM

The company has roped in the sports icons as its brand ambassadors

exchange4media Staff Jun 20, 2020 11:00 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 8:09 AM

Polycrol is amongst the top 3 liquid antacid brands in Eastern India, including West Bengal, Assam and Odisha

exchange4media Staff Feb 24, 2020 4:02 PM