Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2
Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners
Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners. Detailed report below.
Print Craft
Taproot Dentsu leads the Print Craft category with 13 metals, which includes 1 Gold, 4 Silver and 8 Bronze. The agency bagged a Gold for their campaign, ‘Newspaper works best in outdoor, Radio works best in outdoor, Television works best in outdoor, Digital works Best in outdoor’ for the Indian Outdoor Advertising Association.
Autumn Winter Communications and Design got 3 Bronze metals. Ideas@work also got 4 Bronze metals for the day.
Cheil India won 2 awards, including a Silver and a Bronze. Dentsu Creative Impact also won a Bronze and a Silver. Contract Advertising got 2 Silver metals.
Publicis got 1 Bronze and McCann Worldgroup 1 Silver. Rediffusion Dentsu Young & Rubicam got 1 Bronze in this category.
Direct Marketing
Taproot Dentsu led the metal tally with 5 awards----1 Gold, 2 Silver and 2 Bronze. Contract Advertising won 4 awards which include 3 Bronze and 1 Silver followed by JWT, which bagged 3 metals- 2 Silver and 1 Bronze.
Dentsu Creative Impact also bagged a Gold metal for Max Healthcare ‘One Breath-He, She and Them’ campaign.
Taproot Dentsu ‘Waiting For You’ (1G, 1S) and ‘#KolKotha’ (1S, 1B) campaigns for The Times of India were the big winners.
Dentsu Webchutney took home 2 Silver metals for Cafe TC Liquor Ticker.
ITSA Brand Innovations won 1 Silver and 1 Bronze for Sony Xperia’ M4 Aqua’s ‘Dirty Phones’ campaign.
Ibs and Pi Communications bagged 2 Bronze Metals each, whereas, RK Swamy BBDO and DDB Mudra bagged 1 Bronze metal each.
Cheil India bagged 1 Silver metal.
PR
Madison Public Relations led the PR Abby metal tally with 5 Bronze metals. JWT, Dentsu Webchutney, Cheil India, Seagull Advertising, Happy Creative Services and Publicis Communications bagged one Gold each.
Madison Public Relations won two of the five Bronze metals for Asian Paints’ Sabyasachi For Nilaya campaign, two for Kellogg India’s Bade Sapno Ki Sahi Shuruat campaign and the fifth one for PUMA India’s PUMA-Arsenal: Forever Invincible.
Cheil India took home 1 Gold and 1 Silver for Channv Foundation-Stop Acid Attacks. Also, it won 1 Bronze for Samsung Galaxy S6 Search campaign.
Dentsu Webchutney’s ‘Help us Grow-Sow, don’t throw’ campaign won the agency 1 Gold. Also, JWT won two metals in total- 1 Gold, 1 Silver for Lux and Hellen Keller’s Institute for the Deaf and Blind’s See the Radio campaign. Publicis Communications bagged 1 Gold for Ambuja Cements Limited’s ‘A giant story’ campaign.
Adfactors PR won 3 Silver metals.
20:20 MSL and DDB Mudra bagged one Silver and One Bronze each.
Star India bagged 2 Bronze metals for Quantico (Star World) and Masterchef Australia Season 7 (Star World).
Broadcaster
Star India leads the Broadcaster Abby with 13 metals, including 1 Gold, 2 Silver and 10 Bronze. Star India bagged a Gold for the campaign ‘Mauka Mauka’ for Star Sports.
Zee Entertainment got 1 Gold for their campaign ‘Bond Vs Bond’ for & Pictures.
Viacom18 Media got 3 Bronze. CNN-IBNgot 2 Bronze and TV Today got 1 Silver.
Branded Content
Brave New World Communications took home the only gold in the Branded Content category for The Roadster Life Co. at Goafest 2016. Whereas, Madison Media won three Bronze metals, highest in the category.
Mindshare Fulcrum bagged 1 Silver and 1 Bronze for Brook Bond Red Label’s ‘6 Pack Band’ campaign.
Dentsu Marcom, Viacom 18, Maxus, The Social Street, JWT, SapientNitro, AIB Vigyapanti, won 1 Silver each. Also, Times Internet took away 1 Bronze metal.
Brand Activation
In the Brand Activation category, JWT and Cheil India bagged 5 metals. 3 Golds were given away in this category. JWT got 1 Gold for their campaign ‘Udaan’ for brand ‘Airtel’ and Cheil India won a Gold for their campaign ‘Spread the joy’ for brand Samsung Joy Plus Television. The third Gold went to DDB Mudra for their campaign ‘Paheli Ki Saheli’ for Unicef.
Among the 5 metals won by JWT, were 4 Silver. Cheil India got 1 Gold, 2 Bronze and 2 Silver. Dentsu Webchutney got 3 awards, including 2 Silver and 1 Bronze. DDB Mudra got 2 metals, including 1 Bronze and 1 Gold.
Out of the Box, Scarecrow Communications, McCann World Group India, Star India, ITSA Brand Innovations, Sapient Nitro and Brave New World Communications each won an Abby.
Radio & Radio Craft
Contract Advertising and Scarecrow Communications leads the Radio and Radio Craft metal tally with 10 awards each. JWT got 1 Gold for their campaign ‘MAMA’ for the brand ‘Godrej Dual Video Door Phone’.
Contract Advertising won 2 Silver and 8 Bronze. Scarecrow Communications bagged 1 Silver and 9 Bronze for the day. JWT got 6 metals---1 Gold, 3 Silver and 2 Bronze.
Dentsu Creative Impact got 8 Bronze.
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Radio Single |
Cat 1c : Food |
1 |
Cadbury Celebrations |
World Wide Web |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 2c : Beverages |
1, 3, 4 |
Fruitshop on Gream's Road |
All Natural. No Gas. Hair |
Rubecon Communications Pvt. |
Bronze |
|
|
All Natural. No Gas. Snakes |
|||||||
|
Ltd. |
|||||||
|
|
|
|
|
All Natural. No Gas. Strong |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 2c : Beverages |
2 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 3c : Toiletries, Cosmetics and |
6 |
Inayo |
Sankatmochan |
Contract Advertising (India) Pvt |
Bronze |
|
|
Healthcare |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
7 |
Kelvinator |
Watsapp |
Contract Advertising (India) Pvt |
Bronze |
|
|
Appliances |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
12, 13, 14 |
Godrej EON |
3 Zone Cooling - Tent |
JWT - Mumbai |
Bronze |
|
|
3 Zone Cooling - Polar Bear |
|||||||
|
Appliances |
|||||||
|
|
|
|
3 Zone Cooling - Car |
|
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 5c : Household and Business |
18 |
GODREJ DUAL VIDEO DOOR |
PAANI |
JWT - Mumbai |
Silver |
|
|
Appliances |
PHONE |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
19 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Gold |
|
|
Appliances |
PHONE |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 7c : Telecom Products and |
1, 2, 3 |
truecaller |
Apple |
Contract Advertising (India) Pvt |
Silver |
|
|
Nokia |
|||||||
|
Services |
Ltd. - Gurgaon |
||||||
|
|
|
|
Hangout |
|
|||
|
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|
|
|
|
|
||
|
Radio Single |
Cat 7c : Telecom Products and |
7 |
truecaller |
boss |
Contract Advertising (India) Pvt |
Bronze |
|
|
Services |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 7c : Telecom Products and |
10 |
Graviti |
POWER |
Scarecrow communications - |
Silver |
|
|
Services |
Mumbai |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 8c : Financial Services |
1 |
Max Get More |
Zimmedaar Pati |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 8c : Financial Services |
2 |
Max Get More |
Nek Sakhi |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
|
|
Shalimar Paints |
Chhupana 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
Cat 9c : Household Products and |
|
A Dentsu Aegis Network |
|
||||
|
|
1, 2 |
|
|
Company - Gurgaon |
Bronze |
||
|
Radio Single |
Maintenance |
Shalimar Paints |
Chhupana 2 |
Dentsu Creative Impact Pvt. Ltd. – |
|||
|
|
|
A Dentsu Aegis Network |
|
||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Single |
Cat 9c : Household Products and |
3 |
Jaagruti |
Carpet |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Maintenance |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 9c : Household Products and |
22 |
Varuna Pumps |
Ustaad |
Scarecrow communications - |
Bronze |
|
|
Maintenance |
Mumbai |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 10c : Media and Publications |
5 |
Radio City |
Mumbai Delhi |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 11c : Business and Home |
2 |
|
Chatting |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Services |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 11c : Business and Home |
8, 9 |
truecaller |
Apple |
Contract Advertising (India) Pvt |
Bronze |
|
|
Services |
Nokia |
Ltd. - Gurgaon |
|||||
|
|
|
|
|
||||
|
Radio Single |
Cat 12c : Retail Advertising |
8 |
Shoppers Stop |
Girl Friend |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 13c : travel, Entertainment and |
1, 2 |
askprachi.com |
Louvre Paanwala |
Scarecrow communications - |
Bronze |
|
|
Radio Single |
Leisure |
trevis Paanwala |
Mumbai |
||||
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Radio Single |
Cat 14c : Corporate |
5 |
Max Healthcare |
Stress 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Single |
Cat 14c : Corporate |
22 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
1 |
Max Healthcare |
Stress 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Charity |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
|
|
DIAL 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
|
5, 6 |
Shakti Shalini |
|
A Dentsu Aegis Network |
Bronze |
||
|
|
Charity |
|
|||||
|
Radio Single |
|
|
DIAL 2 |
Company - Gurgaon |
|
||
|
|
|
|
|
||||
|
|
|
|
|
|
|
|
|
|
Radio Single |
Cat 15c : Public Service, Appeals and |
7 |
|
Chatting |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Charity |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
8, 9, 10 |
Wildlife SOS |
Panda |
Contract Advertising (India) Pvt |
Silver |
|
|
Tiger |
|||||||
|
Charity |
Ltd. - Gurgaon |
||||||
|
|
|
|
Apes |
|
|||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Radio Craft |
Cat 25a: Original Music Score |
15 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
4 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Silver |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
31 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
38 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Silver |
|
|
PHONE |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
4 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
13 |
Ksheer |
PET KA SHANTIPAATH |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
15 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
|
8 |
|
|
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
Cat 25d: Writing |
Shalimar Paints |
Chhupana 1 |
A Dentsu Aegis Network |
||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Craft |
Cat 25d: Writing |
69 |
Radio City |
Mumbai Delhi |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25d: Writing |
76 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25d: Writing |
85 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Silver |
|
|
PHONE |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25e: Sound Design |
7 |
Godrej EON |
3 Zone Cooling - Tent |
JWT - Mumbai |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24A: Art Direction for Print |
5,6 |
Yale Locks |
Memories - Necklace |
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
A Dentsu Aegis Network |
|||||||
|
advertising |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
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|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
7,8,9,10 |
Alzheimer's and Related Disorders |
Soccer |
Dentsu Creative Impact Pvt. Ltd. – |
Silver |
|
|
A Dentsu Aegis Network |
|||||||
|
advertising |
Society of India |
||||||
|
|
|
|
Company - Gurgaon |
|
|||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
19 |
Rustomjee |
Diwali |
ideas@work - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Print Craft |
Cat 24A: Art Direction for Print |
27 |
Rustomjee |
New Year - August |
ideas@work - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
35 |
Samsung |
Emergency Mode - Housewife |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
40,43,46 |
CCTV CAMERA |
CCTV Bank |
Contract Advertising (India) Pvt |
Silver |
|
|
advertising |
Ltd. - Mumbai |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24A: Art Direction for Print |
56 |
Airtel Wynk |
|
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
57 |
The Times of India |
#KolKOTHA (Ghyan Ghyan; Boktrita; |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
PNPC; Jukti Torko) |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24A: Art Direction for Print |
59 |
Dulux Paints |
Dulux Paints 3D Finish |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
73 |
Mumbai Mirror |
Double Dholki Band |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24B: Art Direction for |
15 |
Copperstone Clothing co. |
Go all out (Copperstone Catlogue) |
Makani Creatives - Mumbai |
Bronze |
|
|
line work |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24B: Art Direction for |
17 |
Integriti |
Tags that inspire a generation |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
18 |
Integriti |
Postcards for the youth |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
20,25,26 |
Integriti |
Poster - Bold |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
37 |
Mother's Pride / Marvel Group |
The Prodigies of mother's Pride |
Out of the Box - New Delhi |
Silver |
|
|
line work |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
38 |
|
|
Alok Nanda and Company |
Bronze |
|
|
Healing Touch |
Birthday Gift |
(Communications) Pvt. Ltd - |
|||||
|
words) |
|||||||
|
|
|
|
|
Mumbai |
|
||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
39 |
Mumbai Mirror |
Driving Me Crazy |
Taproot Dentsu - Mumbai |
Bronze |
|
|
words) |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
|
YOLO HOMES |
YOLO - Bedroom |
Publicis Communications Pvt. Ltd - |
Bronze |
|
|
|
words) |
|
|
|
Mumbai |
|
|
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
10 |
Rustomjee |
Diwali |
ideas@work - Mumbai |
Bronze |
|
|
words) |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
16 |
The Times of India |
Times LitFest Delhi - The tale of two |
Taproot Dentsu - Mumbai |
Bronze |
|
|
words) |
cities |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
24 |
The Times of India |
#KolKOTHA (Ghyan Ghyan; Boktrita; |
Taproot Dentsu - Mumbai |
Silver |
|
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words) |
PNPC; Jukti Torko) |
||||||
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|
Print Craft |
Cat 24E: Best use of Illustration |
15 |
Mumbai Mirror |
Double Dholki |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
16 |
Times Classifieds |
Times Visual Classified |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
21 |
Kwality Limited |
Scary Dreams |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
28,29 |
DABUR GAStrINA |
FLUGELHORN |
McCann Worldgroup India - |
Silver |
|
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Mumbai |
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|
Print Craft |
Cat 24E: Best use of Illustration |
35 |
Bartan |
Reflection |
Taproot Dentsu - Mumbai |
Silver |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
46,47,48 |
Amway Leather and Vinyl Cleaner |
Camel |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
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Poster 1 |
|
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|
Print Craft |
Cat 24E: Best use of Illustration |
53,54,55,56 |
Spenta |
Poster 2 |
ideas@work - Mumbai |
Bronze |
|
|
Poster 3 |
|||||||
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|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
|
|
|
Poster 4 |
|
|
|
|
Print Craft |
Cat 24F: Best Use of Typography |
14 |
Copperstone Clothing co. |
Go all out (Copperstone Catlogue) |
Makani Creatives - Mumbai |
Silver |
|
|
Print Craft |
Cat 24F: Best Use of Typography |
15 |
Airtel Wynk |
|
Taproot Dentsu - Mumbai |
Silver |
|
|
Print Craft |
Cat 24G: Best use of Photography |
3,4,5,6 |
Alzheimer's and Related Disorders |
Soccer |
Dentsu Creative Impact Pvt. Ltd. – |
Silver |
|
|
A Dentsu Aegis Network |
|||||||
|
Society of India |
|||||||
|
|
|
|
|
Company - Gurgaon |
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||
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||
|
Print Craft |
Cat 24G: Best use of Photography |
26,28,29 |
CCTV CAMERA |
CCTV Bank |
Contract Advertising (India) Pvt |
Silver |
|
|
Ltd. - Mumbai |
|||||||
|
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||
|
|
|
|
Indian Outdoor Advertising |
Newspaper Works Best In Outdoor; |
|
|
|
|
Print Craft |
Cat 24G: Best use of Photography |
34,35,36,37 |
Radio Works Best In Outdoor; |
Taproot Dentsu - Mumbai |
Gold |
||
|
|
|
|
Association |
Television Works Best In Outdoor; |
|
|
|
|
|
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|
|
Digital Works Best In Outdoor |
|
|
|
|
Print Craft |
Cat 24H: Best Use of CGI |
1,2 |
Yale Locks |
Memories; |
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
A Dentsu Aegis Network |
|||||||
|
Necklace |
|||||||
|
|
|
|
|
Company - Gurgaon |
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||
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||
|
Print Craft |
Cat 24H: Best Use of CGI |
8 |
Dulux Paints |
Dulux Paints 3D Finish |
Taproot Dentsu - Mumbai |
Silver |
|
|
|
|
|
|
|
|
|
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
1 |
Star Movies Select HD |
Launch of Star Movies Select HD |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
3 |
India Today TV |
India Today TV launch |
TV Today Network Ltd. |
Silver |
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
5 |
colors infinity |
colors infinity launch campaign |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
Broadcaster |
Cat 2: Best launch of a TV program |
2 |
Quantico (Star World) |
'Quanti'fying History |
Star India Pvt. Ltd. |
Bronze |
|
|
using |
|||||||
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|
|
|
|
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||
|
Broadcaster |
Cat 2: Best launch of a TV program |
6 |
Colors - Chakravartin Ashoka Samrat |
Chakravartin Ashoka Samrat - Cracking |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
|
using |
|
|
the 9 pm prime time slot |
|
|
|
|
Broadcaster |
Cat 2: Best launch of a TV program |
11 |
COLORS - Thapki Pyaar Ki |
Thapki Pyaar Ki launch campaign |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
using |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat7: Best TV news channel promo |
2 |
NDTV |
TABLOID MOUTH PROMO (Longer |
NDTV promos |
Silver |
|
|
Version) |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 3: Best TV reality show promo |
1 |
Star World |
MasterChef @9 - Clock |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 3: Best TV reality show promo |
2 |
Star Movies |
Oscars Dentist Film |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 3: Best TV reality show promo |
3 |
Star Movies |
Oscars Kitchen Film |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 8: Best TV sports channel |
1 |
Star Sports |
Mauka Mauka |
Star India Pvt. Ltd. |
Gold |
|
|
program promo |
|||||||
|
|
|
|
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|
||
|
Broadcaster |
Cat 8: Best TV sports channel |
3 |
Hero Indian Super League |
HISL_CELEB_PROMO |
Star India Pvt. Ltd. |
Bronze |
|
|
program promo |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
1 |
Star Movies Select HD |
Select Sundays Nostalgia |
Star India Pvt. Ltd. |
Silver |
|
|
channel |
|||||||
|
|
|
|
|
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|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
6 |
Star Movies Select HD |
Book Adaptations |
Star India Pvt. Ltd. |
Silver |
|
|
channel |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
8 |
&pictures |
Bond Vs. Bond |
Zee Entertainment Enterprises |
Gold |
|
|
channel |
Ltd. |
||||||
|
|
|
|
|
|
|||
|
Broadcaster |
Cat 4: Best TV fiction promo |
5 |
Mastaangi |
Mastaangi 'Music Promo' |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 4: Best TV fiction promo |
8 |
Hotstar |
Launch of Is Pyaar Ko Kya Naam Doon - |
Star India Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
Ek Jashn |
|
|
|
|
Broadcaster |
Cat 10: Best TV program for Cause |
4 |
Aaj Ki Raat Hai Zindagi, Star Plus |
Aaj Ki Raat Hai Zindagi |
Star India Pvt. Ltd. |
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 10: Best TV program for Cause |
5 |
|
'VEER' Season 2 |
|
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 10: Best TV program for Cause |
6 |
|
Rebuilding Chennai Telethon |
|
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Broadcaster |
Cat 13: Best original music score for |
4 |
Aaj Ki Raat Hai Zindagi, Star Plus |
Aaj Ki Raat Hai Zindagi- Music Video |
Star India Pvt. Ltd. |
Bronze |
|
|
a TV Program. |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22a: Food |
1 |
Kellogg India |
Bade Sapno Ki Sahi Shuruat |
Madison Public Relations - |
Bronze |
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
1 |
Bio Oil |
Yummy Mummy Survey |
Marico Limited - Mumbai |
Bronze |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
2 |
Lux |
Perfume Portraits |
JWT - Mumbai |
Gold |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
3 |
BBLUNT |
Building brand BBLUNT through PR |
20:20 MSL - Mumbai |
Silver |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22d: Luxury goods, Fashion & |
2 |
Reebok |
Reboot100 |
Isobar India - Gurgaon |
Bronze |
|
|
Beauty |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22d: Luxury goods, Fashion & |
4 |
Asian Paints |
SabyasachiForNilaya |
Madison Public Relations - |
Bronze |
|
|
Beauty |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22g: Telecom Products and |
2 |
|
|
Value 360 Communications |
Bronze |
|
|
MyOperator |
Mann Ki Baat with PM Modi |
Private Limited- An Affiliate of |
|||||
|
Services |
|||||||
|
|
|
|
|
Huntsworth - New Delhi |
|
||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22g: Telecom Products and |
6 |
Samsung Galaxy S6 |
Samsung Galaxy S6 Search campagin |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
Services |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22h: Financial Services |
1 |
InnoVen Capital |
Launch of InnoVen Capital |
Ketchum Sampark - mumbai |
Bronze |
|
|
Public Relations |
Cat 22i: Household Products and |
2 |
Helpusgreen |
Helpusgreen - Sow, don’t throw |
Dentsu Webchutney - Gurgaon |
Gold |
|
|
Maintenance |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22j: Media and Publications |
2 |
Quantico (Star World) |
The Quantico Times |
Star India Pvt. Ltd. - mumbai |
Bronze |
|
|
Public Relations |
Cat 22j: Media and Publications |
5 |
MAWBIMA |
Mawbima Vesak Lanterns |
Sarva Integrated (Pvt) Ltd. - |
Gold |
|
|
Colombo |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22l: Retail Advertising |
1 |
Inorbit Mall |
Pink Power |
DDB Mudra Group - Mumbai |
Bronze |
|
|
Public Relations |
Cat 22l: Retail Advertising |
2 |
Godrej Nature's Basket |
GODREJ NATURE’S BASKET – A |
|
Silver |
|
|
BRAND BUILT ON PR, BUILT TO |
AdFactors PR - |
||||||
|
|
|
|
|
LAST! |
|
|
|
|
Public Relations |
Cat 22n: Corporate |
3 |
HCL Technologies |
#UnitedByHCL Campaign |
ITSA Brand Innovations Ltd - |
Bronze |
|
|
Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22n: Corporate |
8 |
Nestle India Limited |
#100andRunning |
SapientNitro - Gurgaon |
Bronze |
|
|
Public Relations |
Cat 22n: Corporate |
9 |
OLA |
OLA Boat |
Happy Creative Services (India) |
Gold |
|
|
Pvt Ltd. - Bangalore |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22n: Corporate |
10 |
MAWBIMA |
Mawbima Vesak Lanterns |
Sarva Integrated (Pvt) Ltd. - |
Gold |
|
|
Colombo |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
2 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Gold |
|
|
Charity |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
6 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
Charity |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
8 |
Unicef,India |
Paheli Ki Saheli |
DDB Mudra Group - Mumbai |
Silver |
|
|
Charity |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22r: Events & Experiential PR |
1 |
Aapla Ghar |
Wari |
Seagull Advertising - Pune |
Gold |
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
3 |
MasterChef Australia S7 (Star World) |
Serving up a Gastronomical Delight |
Star India Pvt. Ltd. - mumbai |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
7 |
PUMA India |
|
Madison Public Relations - |
Bronze |
|
|
Bangalore |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22r: Events & Experiential PR |
18 |
SaffolaLife |
Walk Together to #protectherheart |
20:20 MSL - Mumbai |
Bronze |
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
20 |
Favicol |
the favicol room at lalbaugcha raja |
AdFactors PR - |
Silver |
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
12 |
Nestle India Limited |
#100andRunning |
SapientNitro - Gurgaon |
Silver |
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
15 |
Ambuja Cements Limited |
A Giant's Story |
Publicis Communications Pvt. Ltd - |
Gold |
|
|
|
|
|
|
|
Mumbai |
|
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
17 |
Asian Paints |
SabyasachiForNilaya |
Madison Public Relations - |
Bronze |
|
|
Public Relations |
Cat 22t: Sponsorship |
2 |
Aditya Birla Group |
How social powered a solar impulse |
Tonic Media Digital Pvt Ltd. - |
Silver |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
3 |
Kellogg India |
Bade Sapno Ki Sahi Shuruat |
Madison Public Relations - |
Bronze |
|
|
PR |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
4 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
PR |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
8 |
Godrej |
Reimagining PR to build corporate |
AdFactors PR - |
Silver |
|
|
PR |
reputation |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Direct |
Cat 19a: Flat Mail |
4 |
BIRLA SUNLIFE INSURANCE |
SALARY SLIP OF 1985 |
Pi communications - |
Bronze |
|
|
COMPANY Ltd. |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19b: Dimensional Mail |
4 |
Aditya Birla Housing Finance Limited |
Nameplate |
Pi communications - |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Direct |
Cat 19b: Dimensional Mail |
5 |
Somany Ceramics |
#NahiPhislenge |
R K SWAMY BBDO Pvt. Ltd. - |
Bronze |
|
|
New Delhi |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19b: Dimensional Mail |
7 |
Lybrate |
Bullets for Life |
JWT - Gurgaon |
Bronze |
|
|
Direct |
Cat 19c: Direct Response Print |
6 |
Max Healthcare Ltd |
One Breath - He, She and Them |
Dentsu Creative Impact Pvt. Ltd. – |
Gold |
|
|
A Dentsu Aegis Network |
|||||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Direct |
Cat 19c: Direct Response Print |
14 |
THE TIMES OF INDIA |
WAITING FOR YOU |
Taproot Dentsu - Mumbai |
Silver |
|
|
Direct |
Cat 19c: Direct Response Print |
12 |
The Times of India |
#KolKOTHA |
Taproot Dentsu - Mumbai |
Silver |
|
|
Direct |
Cat 19c: Direct Response Print |
10 |
Mumbai Mirror |
Double Dholki |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Direct |
Cat 19d: Direct Response (TV, Radio |
21 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
& infomercial) |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
11 |
truecaller |
BOSS |
Contract Advertising (India) Pvt |
Silver |
|
|
& infomercial) |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
12 |
truecaller |
OMLETTE |
Contract Advertising (India) Pvt |
Bronze |
|
|
& infomercial) |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
13 |
Daan Utsav |
Bus |
DDB Mudra Group - Mumbai |
Bronze |
|
|
& infomercial) |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
34 |
Godrej Security Solutions |
LinkedIn Thieves |
JWT - Mumbai |
Silver |
|
|
Direct |
Cat 19e: Direct Response Digital |
3 |
Sony Xperia M4 Aqua |
Dirty Phones |
ITSA Brand Innovations Ltd - |
Silver |
|
|
Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
7 |
Cafe TC |
Cafe TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
First Ad Ticker on WhatsApp |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
13 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Attacks |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
12 |
Airtel |
#Airtel4GSpeedTest - World's Fastest |
ibs - Mumbai |
Bronze |
|
|
Response Campaign |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
14 |
Gillette |
The world's first |
ibs - Mumbai |
Bronze |
|
|
gameplay on twitter |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
22 |
Asian Paints Royale |
Destroy Nice |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19g: Direct Response Mobile |
1 |
Cafe TC |
Cafe TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
Marketing |
First Ad Ticker on WhatsApp |
||||||
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Direct |
Cat 19g: Direct Response Mobile |
3 |
trULY MADLY |
WHATSAPP FAKER |
Contract Advertising (India) Pvt |
Bronze |
|
|
Marketing |
Ltd. - Gurgaon |
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|
|
|
|
|
|
|||
|
Direct |
Cat 19h: Direct Campaign using Any |
15 |
THE TIMES OF INDIA |
WAITING FOR YOU |
Taproot Dentsu - Mumbai |
Gold |
|
|
2 form |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19h: Direct Campaign using Any |
5 |
Sony Xperia M4 Aqua |
Dirty Phones |
ITSA Brand Innovations Ltd - |
Bronze |
|
|
2 form |
Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19h: Direct Campaign using Any |
14 |
The Times of India |
#KolKOTHA |
Taproot Dentsu - Mumbai |
Bronze |
|
|
2 form |
|||||||
|
|
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|
|
|
||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21e: Household and Business |
3 |
Godrej Security Solutions |
LinkedIn Thieves |
JWT- Mumbai |
Silver |
|
|
Applications |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21i: Household Products and |
1 |
Helpusgreen |
Helpusgreen- Sow, don' throw |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
Maintenance |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21j: Media and Publications |
2 |
Set Max - Indian Premier League |
Fan Park |
DDB Mudra Group - Mumbai |
Bronze |
|
|
Brand Activation |
Cat 21k: Business and Home |
4 |
HCL Technologies |
Women lead Australia |
ITSA Brand Innovations Ltd - |
Silver |
|
|
Services |
Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21l: Retail Advertising |
1 |
Café TC |
Café TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
First Ad Ticker on Whatsapp |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21l: Retail Advertising |
6 |
Flipkart Internet Pvt. Ltd. |
Get Me #Intrend |
Dentsu Webchutney - Bangalore |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21n: Coporate |
20 |
Nestle India Limited |
#100andRunning - Running with India |
SapientNitro - Gurgaon |
Bronze |
|
|
Brand Activation |
Cat 21n: Coporate |
22 |
Star Jalsha |
Packets of Change by Star Jalsha |
Star India Pvt. Ltd. - Mumbai |
Bronze |
|
|
Brand Activation |
Cat 21n: Coporate |
23 |
Omron Automation |
Pay With Your Voice |
McCann Worldgroup India - |
Silver |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21n: Coporate |
29 |
Airtel |
Udaan |
JWT - Gurgaon |
Silver |
|
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
5 |
Samsung Joy Plus Televisions & |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Charity |
Sanjay Gandhi Animal Care Centre |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
6 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
Charity |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
13 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
Charity |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21q: Use of Promotional Stunts |
3 |
|
|
Brave New World |
Bronze |
|
|
The Roadster Life Co. |
Roadster Pocketman |
Communications Pvt. Ltd. - |
|||||
|
and Live Advertising |
|||||||
|
|
|
|
|
Bangalore |
|
||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21q: Use of Promotional Stunts |
8 |
Samsung Joy Plus Televisions & |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
and Live Advertising |
Sanjay Gandhi Animal Care Centre |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21r: Use of Live |
12 |
Airtel |
Udaan |
JWT- Gurgaon |
Silver |
|
|
Shows/Concerts/Festivals |
|||||||
|
|
|
|
|
|
|
||
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
4 |
&Pictures |
Lunchbox |
Scarecrow Communications - |
Bronze |
|
|
sampling, glasses, beer mats and |
|||||||
|
Mumbai |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
5 |
Unicef, India |
Paheli ki Saheli |
DDB Mudra Group - Mumbai |
Gold |
|
|
sampling, glasses, beer mats and |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
|
|
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
|
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
7 |
Mother's Pride/Marvel Group |
The Prodigies of Mother's Pride |
Out of the Box - New Delhi |
Bronze |
|
|
sampling, glasses, beer mats and |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
|
|
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
|
|
|
Cat 21u: Use of Customer |
|
|
|
|
|
|
|
|
Experience Including: |
|
|
|
|
|
|
|
Brand Activation |
temporary installations and displays, |
1 |
Samsung Joy Plus Televisions & |
|
|
Gold |
|
|
using samples, special discounts, |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
|||||
|
Sanjay Gandhi Animal Care Centre |
|||||||
|
|
customer marketing, promotions, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
incentives, product demonstrations, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 21v: Sponsorship or Partnership |
|
|
|
|
|
|
|
|
Campaigns For a campaign that |
|
Samsung Joy Plus Televisions & |
|
|
|
|
|
Brand Activation |
utilized a sponsorship or |
4 |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
||
|
Sanjay Gandhi Animal Care Centre |
|||||||
|
|
effectively (e.g. Sports or |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
Enertainment) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 21v: Sponsorship or Partnership |
|
|
|
|
|
|
|
|
Campaigns For a campaign that |
|
|
|
|
|
|
|
Brand Activation |
utilized a sponsorship or |
12 |
Airtel |
Udaan |
JWT - Gurgaon |
Gold |
|
|
|
effectively (e.g. Sports or |
|
|
|
|
|
|
|
|
Enertainment) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20A: Best fictional program, |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a drama, |
3 |
Omron Healthcare India |
Tumhaari Amma - With Love Your Mom |
Dentsu Marcom Pvt. Ltd. - |
Silver |
|
|
Branded Content |
comedy or miniseries around a |
||||||
|
Gurgaon |
|||||||
|
|
product or brand Including TV, mini- |
|
|
|
|
|
|
|
|
series, web series, cinema, DVD |
|
|
|
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
Brave New World |
|
|
|
Branded Content |
documentary or entertainment show |
3 |
|
|
Gold |
||
|
The Roadster Life Co. |
Roadster Pocketman |
Communications Pvt. Ltd. - |
|||||
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
Bangalore |
|
||
|
|
Including TV, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
|
|
|
|
Branded Content |
documentary or entertainment show |
12 |
CEAT 2 Wheeler Tyres |
CEAT Chase The |
Madison Media - Mumbai |
Bronze |
|
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
|
|
||
|
|
Including TV, |
|
|
|
|
|
|
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
|
|
|
|
Branded Content |
documentary or entertainment show |
13 |
Godrej Masterbrand |
India's First Green champion |
Madison Media - Mumbai |
Bronze |
|
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
|
|
||
|
|
Including TV, |
|
|
|
|
|
|
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
|
|
|
Cat 20C: Best brand or product |
|
|
|
|
|
|
|
|
integration into a feature film, existing |
|
|
OLX India's largest marketplace for |
Viacom18 Media Pvt Ltd. - |
|
|
|
Branded Content |
TV show and/or series Including TV, |
1 |
OLX.in |
used goods found a perfect fit on India's |
Silver |
||
|
Mumbai |
|||||||
|
|
|
|
|
largest showcase for talent |
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20C: Best brand or product |
|
|
|
|
|
|
|
|
integration into a feature film, existing |
|
|
|
|
|
|
|
Branded Content |
TV show and/or series Including TV, |
10 |
Vodafone mPesa |
mPesa |
Maxus - Mumbai |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20D: Best use or integration of |
|
|
|
|
|
|
|
Branded Content |
experiential events Creative |
4 |
Britannia Good Day |
Taking the red carpet to Dharavi |
The Social Street - MUMBAI |
Silver |
|
|
positioning of a brand using events, |
|||||||
|
|
|
|
|
|
|
||
|
|
festivals, flash mobs, installations etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20D: Best use or integration of |
|
|
|
|
|
|
|
Branded Content |
experiential events Creative |
8 |
Airtel |
Udaan |
JWT - Gurgaon |
Silver |
|
|
positioning of a brand using events, |
|||||||
|
|
|
|
|
|
|
||
|
|
festivals, flash mobs, installations etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Branded Content |
Cat 20E: Best use of integration of |
8 |
British Airways |
#wingstoadream |
SapientNitro - Gurgaon |
Silver |
|
|
user generated content |
|||||||
|
|
|
|
|
|
|
||
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
1 |
truly Madly |
Creep Qawwali |
AIB Vigyapanti - |
Silver |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
2 |
Gaana.com |
Dil ka Gaana |
Times Internet Limited - Gurgaon |
Bronze |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
|
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
5 |
Brooke Bond Red Label |
6 Pack Band |
Mindshare - Fulcrum - Mumbai |
Silver |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
|
|
Branded Content |
Cat 20G: Best use or integration of |
2 |
Brooke Bond Red Label |
6 Pack Band |
Mindshare - Fulcrum - Mumbai |
Bronze |
|
|
offline media such as print, out of |
|||||||
|
|
home etc. |
|
|
|
|
|
|
|
Branded Content |
Cat 20G: Best use or integration of |
5 |
Godrej Ezee |
Hugs are Ezee, Everybody Needs One! |
Madison Media - Mumbai |
Bronze |
|
|
offline media such as print, out of |
|||||||
|
|
home etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
