Swiggy gets whipped over Holi 'eggs' ad, takes it down after boycott calls
Following right-wing outrage on Twitter, the food delivery platform has pulled down the Holi ad that requests revellers to not throw eggs at each other
Food delivery platform Swiggy has pulled down its most recent ad for Holi following outrage from right-wing quarters on Twitter. The billboard ad for Swiggy Instamart put up in the Delhi NCR area urged revellers to not throw eggs at each other in the pretext of Holi.
The billboard ad shows two eggs with three "options" for their usage. There are green ticks next to "omelette" and "sunny side up" options and a red cross against "kisi ke sarr pe." The ad implies that eggs should be used as food and not as props for Holi.
. @Swiggy's attempt to defame Holi is highly unacceptable. We demand the immediate removal of Holi billboard & reel. They must issue a public apology for the insensitive behavior. #HinduPhobicSwiggy pic.twitter.com/eHd26yPSRk
— Anju sharma (@SharmaAnjuJi) March 7, 2023
#HinduphobicSwiggy https://t.co/0iKazD47n0
— bhavesh (@bhavesh2374) March 8, 2023
While it's frowned upon, in some parts of the country, it's common practice to smear eggs instead of colours during Holi.
Swiggy is now facing the wrath of right-wing Twitterati, who are accusing the platform of being "Hinduphobic" for policing how Hindu festivals should be celebrated.
The hashtags #BoycottSwiggy and #HinduphoicSwiggy have been trending. Some users have also uploaded screenshots of them uninstalling the app from their phones.
#HinduphobicSwiggy https://t.co/0iKazD47n0
— bhavesh (@bhavesh2374) March 8, 2023
