The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Ashwath Swaminathan, the Chief Growth and Marketing Officer of Swiggy, said that they wanted to go beyond traditional advertising and create a unique sensory experience
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja