Archies x boAt: Orry, Uorfi and Aman Gupta in promo for ‘Riverdale Rocker’
Apart from the film, the brand also released a comic-book-style full-page advertisement on the front page of the Times of India on December 5
Audio company boAt has collaborated with the cast of Zoya Aktar’s much-awaited Netflix movie The Archies for limited-edition speakers ‘Riverdale Rocker’ launched just for the movie.
The brand film also features Bollywood’s latest It boy Orry, Uorfi Javed, Baba Sehgal, Farida Jalal, Darshan Magdum and boAt founder Aman Gupta along with Suhana Khan, Khushi Kapoor and the rest of the cast.
The film has been conceptualised by The New Thing for the limited-edition speakers styled to suit the 60s aesthetics of the film. Set to the song Va Va Voom from the movie, the film features the entire cast of the film, dancing alongside Insta influencers.
Apart from the film, the brand also released a comic-book-style full-page advertisement on the front page of the Times of India on December 5.
The Archies has taken a leaf from the Barbie marketing playbook, collaborating with many brands such as Flipkart, Starbucks, Maybelline, Vistara, Skybags and Boat.
The coming-of-age movie based on characters from the much-loved Archies series is set to release on December 7. The film also marks the debut of Shah Rukh Khan’s daughter Suhana Khan, Sridevi’s daughter Khushi Kapoor, Amitabh Bachchan’s grandson Agastya Nanda among others.
