The Pitch CMO Summit-Bengaluru: Unmissable panel discussions

exchange4media Group brings back the next edition of its flagship property - Pitch CMO Summit in Bengaluru. The upcoming edition of the conference will be held on the 18th of August, 2023 from 10 a.m. onwards.

Get ready for an immersive experience as industry experts unite to share game-changing success stories. Join us as we bring together the best minds in the business world, all under one roof. This edition of the summit is Powered by ABP News and The Hindu Group. Our Co-Gold Partner - Teads, Associate Partner - Truecaller, Co-Partner - Medismart and Celebratory Partner - Spotify Advertising add a touch of brilliance to this gathering.

The theme for this edition is ‘Delivering Meaningful Omnichannel Consumer Experiences’.

The Summit has exciting panel discussions lined up. With the ICC World Cup just around the corner, the topic of the first panel discussion is, ‘Festive World Cup On Television – An Unmissable Opportunity For Advertisers’.

In this panel discussion we aim to explore the how advertisers can leverage the ODI Cricket World Cup returning to India for the first time since 2011; the spectacular growth of cricket viewership on TV in India; How Digital First Brands leveraged Cricket on TV to grow their brands; Power of collective viewing on TV and importance of shared brand experiences; Impact of associating with Cricket on TV for advertisers and why Cricket World Cup is the World Cup of Iconic TV Ads.

The Session Chair for this session is Aditi Mishra, Chief Executive Officer, Lodestar UM and the panelists who will share their insights are:

• Krisnhnarao Buddha, Senior Category Head - Marketing, Parle
• Paulomi Roy, Chief Marketing Officer, RSH Global
• Pawandip Singh, Vice President - Marketing, Rapido
• MK Machaiah. Chief Client Officer & Office Head – South, Wavemaker

The topic for the second panel discussion is the topic for the discussion is, ‘Designing Mobile-First Strategies for the Modern Consumer’ powered by Truecaller.

In this panel discussion at the Pitch CMO Summit 2023 - Bengaluru Edition, we aim to explore what it means to design mobile-first experiences in a world where consumers interact with multiple channels, how brands ensure that their mobile-first experiences are optimized for a variety of devices and platforms; How data and analytics help mobile-first design decisions, and what are some of the key metrics that brands should be tracking; What are the challenges and considerations around designing mobile-first experiences that are also personalized and relevant to the individual user and how can brands effectively utilize mobile platforms to enhance their branding strategies and attract new users for user acquisition.

The session chair for this panel discussion is Althea Vanderveen, Director - South, Sales, Truecaller and the panel members are:

• Aparna Tadikonda, Executive Vice President – South, Interactive Avenues
• Gokuldas K, Director - Marketing, Razorpay
• Mohit Rathi, VP - Consumer Growth and Engagement, Porter
• Pranesh Urs, Vice President - Marketing, Ather Energy
• Prasanth Naidu, Chief Marketing Officer, moneyview
• Rajashekar Readdy, Marketing Head, Aha

For more details, check out the microsite:
https://e4mevents.com/pitch-cmo-summit-bangalore-2023/

For details on RSVP, get in touch with:

nitin.dhadwal@exchange4media.com or kapil.ramudamu@exchange4media.com