Times Network celebrates spirit of India with 'Tann Mann Dhan - Truly Indian' campaign
The film will feature the Network’s leading news anchors and will be promoted across the network channels and its digital assets
Saluting the indomitable spirit of every Indian, and signalling them with the War Horn that the battle is beginning, Times Network has announced 'Tann Mann Dhan - Truly Indian’, an all-encompassing campaign that exhorts every Indian and the nation's prowess to march ahead to a glorious future with confidence, determination and speed.
The campaign will come alive with a special film, launching on Independence Day, August 15, that captures India’s resilience and achievements as a nation and exhorts every Indian to take a pledge - 'Tann Mann Dhan -Truly Indian’.
The film will feature the Network’s leading news anchors and will be promoted across the network channels and its digital assets. Envisioned as a long-term campaign, 'Tann Mann Dhan - Truly Indian’ will be fronted by network news channels, TIMES NOW, ET NOW and Mirror NOW, with a roll-out of special content programming that will reflect the stories of progress.
M K Anand, MD & CEO, Times Network said, “Tann Mann Dhan - Truly Indian is our signal that the time for battle is now. We were already poised to win over time due to our many advantages as a nation. But seismic changes in Geopolitics and Global Economy have thrown up a unique opportunity that can be seized to make rapid advance in the coming decade.”