TLC-e4m webinar today: New trends in the new normal
Experts tell us how the fashion & lifestyle industry is recovering from the pandemic
TLC - the pioneering lifestyle channel from Discovery Network - in collaboration with exchange4media Group is curating a webinar where experts will delve into how the fashion & lifestyle industry is recovering from the pandemic. With changing consumer behaviour, how are brands re-strategizing the transformation of the industry and restoring demand.
The moderated online discussion is scheduled for Tuesday, September 8, 2020, from 4:00 p.m. to 5:00 p.m.
The topic for the webinar discussion is, 'New Trends In The New Normal'
The Session Chair for the panel discussion is Nawal Ahuja, Co-Founder, exchange4media Group, and the panel members are
- Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited\
- Dr. Ipsita Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals
- Khatija Lokhandwala, Dy. General Manager- Marketing, Zivame
- Prachi Mohapatra , CMO, Fbb
- Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer, Shoppers Stop Ltd.
Some of the key points that the discussion will focus on are: - Understanding the changed consumer behavior & driving engagement with the consumer in the ‘new normal’
- Identifying green shoots and the road to recovery
- Leveraging & building brand equity to restore demand
- Does the ‘Lip-stick Effect’ theory, when consumers continue to spend money on small luxuries during times of emotional stress to lift their spirits, still hold true? The rise of the Eyeliner Effect.
- Transformation of the fashion & lifestyle industry
- Marketing strategies evolving going ahead
- The Retail conundrum: Physical stores vs digital stores
- Challenges faced & the short/ long term solutions
- Which sectors/products will drive growth
- The Road Ahead: What does this look like for your brand and the economy?
- Fashion & lifestyle trends – Consumer, retail, innovations etc; ‘Looking Good’ trends in a post Covid-19 world
Registration:
To ensure you don’t miss out, click on the below link to register.
https://bit.ly/3g8D0dl
