TLC-e4m webinar today: New trends in the new normal

TLC - the pioneering lifestyle channel from Discovery Network - in collaboration with exchange4media Group is curating a webinar where experts will delve into how the fashion & lifestyle industry is recovering from the pandemic. With changing consumer behaviour, how are brands re-strategizing the transformation of the industry and restoring demand.

The moderated online discussion is scheduled for Tuesday, September 8, 2020, from 4:00 p.m. to 5:00 p.m.

The topic for the webinar discussion is, 'New Trends In The New Normal'
The Session Chair for the panel discussion is Nawal Ahuja, Co-Founder, exchange4media Group, and the panel members are

• Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited\
• Dr. Ipsita  Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals
• Khatija Lokhandwala, Dy. General Manager- Marketing, Zivame 
• Prachi Mohapatra , CMO, Fbb
• Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer, Shoppers Stop Ltd.   
   
  Some of the key points that the discussion will focus on are:
• Understanding the changed consumer behavior & driving engagement with the consumer in the ‘new normal’
• Identifying green shoots and the road to recovery   
• Leveraging & building brand equity to restore demand
• Does the ‘Lip-stick Effect’ theory, when consumers continue to spend money on small luxuries during times of emotional stress to lift their spirits, still hold true? The rise of the Eyeliner Effect.
• Transformation of the fashion & lifestyle industry   
• Marketing strategies evolving going ahead 
• The Retail conundrum: Physical stores vs digital stores
• Challenges faced & the short/ long term solutions
• Which sectors/products will drive growth
• The Road Ahead: What does this look like for your brand and the economy?
• Fashion & lifestyle trends – Consumer, retail, innovations etc; ‘Looking Good’ trends in a post Covid-19 world

Registration:
To ensure you don’t miss out, click on the below link to register.
https://bit.ly/3g8D0dl