Available in both print and digital formats every Wednesday, TOI Health+ features the latest in health, nutrition, wellness, and prevention with a special focus on health tech
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation
Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
Experts say factors such as rise in consumer spending and lifting of restrictions for on-ground events are driving the growth
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Industry is hopeful of touching pre-Covid numbers this season
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
At the recently held IPRCCC, a panel of industry experts discussed ‘how the ‘confluence of media is shaping and changing the narrative’
The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose
With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
Quora’s Category Insights eBook gives marketers a glimpse into the platform's 300,000+ trending topics and a wealth of data points across 6 industries and their active users
While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments
Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts
Producers of TV shows & web series said they have started preparing for plan B and are ready for any uncertainty amid the rising cases
It will be business as usual and the overall AdEx might see a 10-15% increase, say industry leaders
This first-of-its-kind magazine celebrates individual stories and features veterans of the fraternity who are, with their unflinching dedication and hard work, reinventing the domain
Member of Parliament, Rajya Sabha & Senior Advocate, Jethmalani, spoke to Kailashnath Adhikari, MD, Governance Now, during the webcast of the Visionary Talk series
The panel consists of Shashank Srivastava, Vivek Sharma, Shivam Ranjan, Siddhartha Butalia, and Sujatha V Kumar. The discussion will be moderated by Vaishali Verma
Dr. Naresh Trehan spoke to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series
We bring you a roundup of the news that made headlines this past week
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
According to TAM advertising data, overall ad volumes on TV grew by 7% during Oct'21 compared to Oct'20
Jain, Managing Director at PR Pundit, talked about the benefits that agencies are providing to the professionals and how to make the working environment safe amid the pandemic
The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers
ZEEL MD & CEO is optimistic that the improved business sentiment will provide a strong growth momentum for the sector, helping businesses bounce back by the end of this fiscal
Consolidated net profit stood at Rs 266.08 crore
A look at enviable salary packages of the top guns of the industry. Here's how much the top media execs have been earning despite businesses and industries being hit by the pandemic
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
Nikky Gupta, Co-founder & Director, Teamwork Communications Group, shared that clients prefer visibility & engagement on social media platforms as traditional media has borne the brunt of Covid
Dharmaraj, CEO at Genesis BCW, sheds light on new workplace norms to safeguard employees in the post-pandemic era
It is advised that private satellite TV channels may broadcast messages and other content to inform people about the crucial need to adhere to COVID appropriate behaviour, said the ministry
CNN & BBC must realize that they were unjustly harsh in portraying India, writes Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & Founder and Editor-in-Chief exchange4media Group
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers