To amplify its Exchange Mela, Smart Bazaar brings its core value proposition to life

The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’

by e4m Staff
Published: Mar 9, 2026 11:25 AM | 1 min read

Smart Bazaar launched a large Taraazu installation in Lucknow to promote its Exchange Mela, visually representing the trade-off between old items and shopping vouchers.
The Exchange program allows customers to exchange old newspapers, clothes, and household items for ₹100 per kg in shopping coupons.
The installation featured a 'Guess the Weight' contest, engaging the public and encouraging participation from various demographics, including office-goers and students.
The activation extended to digital platforms, with influencers and local content creators sharing photos and experiences, enhancing the campaign's visibility.

To amplify its ongoing Exchange Mela, Smart Bazaar brought its core value proposition to life in Lucknow with a striking larger-than-life Taraazu installation at a prominent city hotspot.

The towering weighing scale visually balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’

Under the Exchange programme, customers can bring old newspapers, clothes and household items to stores and receive ₹100 per kg in shopping coupons redeemable across categories.

The installation quickly evolved from an OOH spectacle into a participative city activation. Passersby engaged in a ‘Guess the Weight’ contest hosted on-ground, with winners receiving instant vouchers. Office-goers paused mid-commute, families calculated potential savings, and college students turned the scale into a social challenge.

The activation seamlessly extended into digital. Influencers and local content creators amplified the installation through selfies and forced-perspective shots, transforming the Taraazu into a shareable symbol of value.

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel

Published On: Mar 9, 2026 11:25 AM

Tags Exchange4mdia