Usha International showcases its promise of trust in new ad
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Usha International recently launched a TV ad for the new Usha Domestic Industrial Sewing Machines.
Shot by Illusionist Films, Mumbai, the TVC showcases a simple yet engaging tale about how the Tailor Masterji relies on the Usha sewing machine to power his creativity with confidence in order to cater to the never-ending demands of today’s customers.
The overall narrative is straightforward and fun showing the quintessential masterji and his assistant navigate the whims of an insatiable customer with elan. A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. Will the outfits be ready on time, she wants to know. Ho jaayega, says masterji, secure in the knowledge they have the trusted Usha Sewing Machine, a gadget that will make meeting deadlines a breeze.
