As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
This is the 10th consecutive year of the partnership
The brand has been part of the Mumbai Indians family for over a decade
The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches
The association with the cricketer resonates perfectly with Usha’s ‘play’ ethos, which is aimed at promoting an active and healthy lifestyle amongst audiences, the company said
He moves on after a stint of 7.5 years
As part of the campaign for kitchen appliances, Usha has released four TV commercials across traditional and digital mediums
Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, shared how brands can contribute to the wellbeing of all stakeholders involved in organizing the tournament
The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference
As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss
Guest Column: Anju Munjal, Senior Vice President, Usha International, discussed in detail how women leaders across organizations are adding feathers of success, and profitability
The new range offers two variants
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
The brand will also launch a unique digital campaign, featuring select players from the team
The TVC brings out the beautiful bond between a new bride and her mother-in-law