Movie mktg has undergone a major change in recent years. Filmmaker Sidhwani shares his views on content playing a crucial role in mktg small films that have no star value
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Published:
Oct 23, 2013 8:01 AM
1 min read
Ritesh Sidhwani of Excel Entertainment, who has hit movies like Dil Chahta Hai, Honeymoon Travels Pvt. Ltd, Zindagi Na Milegi Dobara to his credit, feels that the challenge for marketing a movie is in its content.
“It is very difficult as we are a star-driven country. For smaller films, you need to be sure that the content excites the audience. Besides that, word-of-mouth really helps a movie,” said Sidhwani.
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