Vodafone Idea to unveil new brand identity today

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

e4m by exchange4media Staff
Published: Sep 7, 2020 8:24 AM  | 1 min read
Vodafone Idea
  • e4m Twitter

Vodafone Idea will be unveiling a new combined brand identity today. The new company logo and signage will be up at various stores and service centres once the announcement is made on Monday.

According to media reports, a new advertising campaign will be launched as well.

In the new logo, the inverted ‘I’ of Idea has been integrated with the ‘V’ of Vodafone and the red colour of Vodafone’s previous logo has been retained.

Vodafone India and Idea Cellular, which merged in August 2018, have been advertising separately till now.

Vodafone Idea's Board has approved fund raising of upto Rs 25,000 crore via share sale and debt to meet its payment of Adjusted Gross Revenue (AGR) dues, instalments and investment in the network.

Published On: Sep 7, 2020 8:24 AM