Want consumers to enjoy and not feel guilty about packaged food: Yu founders
Bharat Bhalla and Varun Kapur spoke to e4m about the journey of the brand so far, not compromising on quality or taste, roping in Hardik Pandya and more
The youth of today does not want to compromise on the quality or taste of the food they consume. With this idea, Bharat Bhalla and Varun Kapur, found the chef-crafted instant foods brand ‘Yu’ in 2020. What started as a small R&D facility, is now a 24,000 sq ft advanced state-of-the-art food lab in Gurgaon, Haryana.
In an interview with exchange4media, Bhalla and Kapur talk about their journey, first-ever brand campaign #AbNoCompromise and bringing cricketer Hardik Pandya onboard as an investor and the face of the brand which vouches for healthy food that can be whipped up in five minutes by just adding boiling water.
Currently, the brand offers pastas, noodles, oats, moong dal halwa but the founders said there are many products in the pipeline and some of them will be launched within the next ten days.
Catch the full conversation here.
