packaged-food

Want consumers to enjoy and not feel guilty about packaged food: Yu founders

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Bharat Bhalla and Varun Kapur spoke to e4m about the journey of the brand so far, not compromising on quality or taste, roping in Hardik Pandya and more

Aditi Gupta Apr 17, 2023 1:16 PM

MTR Foods launches TVC for sub-brand Minute

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The film focuses on the range’s proposition ‘Ready in Minutes’

exchange4media Staff Apr 23, 2022 8:06 AM

Food for thought: Lessons for brands from the Nestle crisis

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Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community

Mansi Sharma Jun 9, 2021 9:16 AM

India is one of the most strategic growth markets in Asia for Dole: Aashim Malhotra

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Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market

Misbaah Mansuri Mar 26, 2021 9:04 AM

Dole Packaged Foods flags off first-ever campaign for Juice Gel+

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The campaign by Wondrlab, Parent Tensions, showcases different facades of parenting

exchange4media Staff Mar 13, 2021 4:05 PM

MTR Foods assures consumers of safety & hygiene through digital film

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The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution

exchange4media Staff May 12, 2020 12:00 AM