yu
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Desk Nov 14, 2025 10:14 AM
Piyush Pandey was Executive Editor (Output); this was his third stint with the channel
e4m Staff Sep 7, 2024 11:19 AM
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
In alignment with the brand refresh, PayU has released two brand films putting spotlight on ‘its customer-centric approach’
e4m Staff Aug 28, 2024 2:46 PM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
The ad has been set to English rock band Queen's iconic song 'I want to break free'
e4m Staff Aug 13, 2024 3:49 PM
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
The campaign film features a series of Hyundai cars driven by a diverse set of customers
e4m Staff Jun 22, 2024 8:54 AM
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
e4m Staff Jun 20, 2024 4:05 PM
A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup
e4m Staff Jun 20, 2024 3:09 PM
The actor stars in the digital campaign where he is featured in some of Netflix's original series
e4m Staff Jun 18, 2024 4:01 PM
The campaign marks the third collaboration between Ayushmann and Agoda
e4m Staff Jun 3, 2024 12:17 PM
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
e4m Desk May 25, 2024 11:27 AM
As per reports, while Gaurav Motani has been named Chief Product Officer, Hardeep Singh Guru will be taking over as the Chief Financial Officer
e4m Staff May 21, 2024 12:27 PM
In Shantanu Deshpande’s podcast, the ad legend shares his personal and professional life experiences
e4m Staff May 14, 2024 12:32 PM
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
e4m Staff May 13, 2024 5:18 PM
The TVCs incorporate curated regional nuances and will be promoted across TV, digital, radio and social media channels
e4m Staff May 3, 2024 11:52 AM
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
e4m Staff Apr 29, 2024 3:35 PM
The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA
NATIVE CONTENT Apr 19, 2024 4:25 PM
The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature
e4m Staff Apr 18, 2024 8:16 AM
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
e4m Staff Mar 26, 2024 12:55 PM
The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity
e4m Staff Mar 20, 2024 12:58 PM
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
e4m Staff Mar 6, 2024 12:52 PM























