Wunderman Thompson and fashion brand Turtle partner for unique film on mob lynching
Titled The Lynching, the film was released on Mahalaya, which marks the beginning of the Durga Puja festivities
Wunderman Thompson and fashion brand Turtle have partnered to raise awareness about the social menace of mob lynching through a film titled ‘The Lynching.’
For this, the agency chose the perfect launch platform — social media, where such issues are often spread to create havoc. And the ideal occasion — Durga Puja was picked to release the film.
Taking about the film, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, said, “The Lynching : A film that celebrates the arrival of the Goddess with a powerful message for the nation. If art can move people this one will give you the shivers. An Ode to Keep the Faith that threads us together as One. It’s a human story that will be shared by millions and surely the most relevant film this festive season. We are thankful to a brave client - Turtle for bringing this masterpiece to life on the auspicious day of Mahalaya, when the medium is the message.”
The creative team was led by the executive creative director of WT Kolkata: Arjun Mukherjee who has also directed this film and art and illustrations by Saptarshi Dey, music by Prabuddha Banerjee. Dipthanshu Roy Anurag Aneek Soumya and Team in the Kolkata office Wunderman Thompson South Asia.
