With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client Lead and Executive Director at VMLY&R Thailand
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
Wunderman Thompson's integral role encompasses the development of communication and creative frameworks, ensuring the Troo Good's messaging is articulate and resonant with consumers
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce
Pioneering project initiated by Haleon brand and Wunderman Thompson Singapore installs air purifiers in schools to collect toxic air particles and turn them into ‘Otrivin Pollution Capture Pencils’
Prior to this, Shah was with Dentsu Creative as President – West, leading operations, revenue, people and culture for Dentsu Webchutney, and regional business for rest of Dentsu Creative
The CEO of Wunderman Thompson speaks to e4m about completing a year in the role, enhancing the role of tech in creative works, conceptualising exciting campaigns and much more